The McDonald's All-Access Moms Campaign Promotes Brand Transparency

By: Jana Pijak - Jun 15, 2015
References: mcdonalds
McDonald's Canada opts for complete brand transparency with its latest campaign -- an all-access tour that gives Canadian moms an inside look at the fast food brand's facilities. "Real moms go behind the Golden Arches" in the brand's latest campaign that exposes the truth about where McDonald's sources its food and how they prepare their signature menu items.

Proving negative stereotypes wrong, the All-access Moms tour by McDonald's promotes brand transparency and shows Canadian parents just what their family is eating. In addition to giving participants access to a test kitchen, this campaign also delves deep into how fresh beef is made into a McDonald's hamburger and also zones in on the fast food chain's "farm to fries" potato process.

The retailer is also giving patrons a chance to experience a virtual tour of their facilities, further establishing honesty and brand transparency with consumers.