Ideogram Fashion

Fashion labels take on expressive digital features through emoticons

Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
SCORE: 5.5
Warm Top 5 Examples: 17,128 Total Clicks Sep 14 - Jun 15
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Consumer Insight Topics: Fashion
Luxurious Emoji Fashion - This Philipp Plein Resort Collection Boasts Pop Culture Influence
SCORE: 6.4
Hot 4,128 Clicks Pub: Jun 10, 15
Luxurious Emoji Fashion
This Philipp Plein Resort Collection Boasts Pop Culture Influence
The Philipp Plein Resort ‘16 Collection gives emoji fashion a luxurious makeover. For his summer collection, the German designer fused his opulent aesthetic with iconic images. With looks... [More]
Cartoon Tailored Coats - This Mira Mikati Coat Features Emoji-Laden Symbolism with Minimalist Design
SCORE: 4.3
Warm 3,860 Clicks Pub: Apr 7, 15
Cartoon Tailored Coats
This Mira Mikati Coat Features Emoji-Laden Symbolism with Minimalist Design
This Mira Mikati coat is the center of the designer’s Fall/ Winter 2015 collection. Mira Mikati started her collection after venturing out on her own in 2012. Co-owner of Beirut fashion mecca,... [More]
Hipster Emoji Fashion - Del Toro and Edie Parker Team Up for Social Media-Inspired Collection
SCORE: 5.5
Warm 4,096 Clicks Pub: Sep 18, 14
Hipster Emoji Fashion
Del Toro and Edie Parker Team Up for Social Media-Inspired Collection
The emoji fashion collection created by Miami-based shoe designer Del Toro and bag mecca Edie Parker is made not only for hipsters, but the social media obsessed in general. Those who truly get a... [More]
Patterned Plop Attire - This Humorous Betabrand Button Down Features a Custom Poop Emoji Pattern
SCORE: 5.3
Warm 1,844 Clicks Pub: Jan 13, 15
Patterned Plop Attire
This Humorous Betabrand Button Down Features a Custom Poop Emoji Pattern
If you are looking for a button-up shirt you can wear to the office, but also says you have a sense of humor, this top featuring a poop emoji pattern is the garment for you. From Betabrand, the... [More]
Tech-Themed Statement Clutches - Pixie Market's Face Time Party Clutch is Perfect for Millennials
SCORE: 5.1
Warm 3,200 Clicks Pub: Nov 26, 14
Tech-Themed Statement Clutches
Pixie Market's Face Time Party Clutch is Perfect for Millennials
Pixie Market’s Face Time party clutch boasts a digitized and tech-inspired graphic. The statement accessory is perfect for an evening out or a gallery opening event. The piece great when... [More]