Branded Customization

Brands allow consumers to personalize both packaging and product

Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
SCORE: 5.8
Warm Top 6 Examples: 14,737 Total Clicks Apr 15 - Dec 15
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DEMOGRAPHICS
DIY Craft Breweries - Fermentations is a Fun Place to Make Your Own Beer, Wine and More
SCORE: 8.1
Viral 5,750 Clicks Pub: Sep 14, 15
DIY Craft Breweries
Fermentations is a Fun Place to Make Your Own Beer, Wine and More
At the intersection of craft beer, customization and DIY culture, you’ll find Fermentations, a Canadian craft brewery that makes it easy to create your own wine, beer fruit ciders and coolers.... [More]
Custom Dessert Campaigns - Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
SCORE: 7
Hot 2,995 Clicks Pub: Jul 21, 15
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
With a new campaign called ‘Flavorize Me,’ Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor. The campaign analyzes social... [More]
Artisanal Celeb Sweets - The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
SCORE: 4.8
Warm 1,440 Clicks Pub: Jun 30, 15
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
The Miranda Kerr Magnum endorsement deal features two custom flavors that are designed by the supermodel. Miranda’s signature Pink Raspberry and Black Espresso flavors are sure to appeal to... [More]
Custom Donut Creations - California Donuts' Latest Service Lets Consumers Design Their Dessert
SCORE: 3.6
Warm 2,577 Clicks Pub: Apr 21, 15
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
California Donuts’ custom dessert service puts consumers in the design driver’s seat. The confectioner gives fans a chance to order personalized desserts that will look striking while... [More]
Personalized Chocolate Bars - Chocomize Lets Individuals Create Their Ultimate Candy Bar
SCORE: 4.7
Mild 1,174 Clicks Pub: May 20, 15
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
Based on Long Island, Chocomize is a unique brand specializing in personalized chocolate bars. The intriguing range of potential ingredients includes dried fruits, nuts, candy and even herbs and... [More]
Custom Cereal Boxes - This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
SCORE: 4.9
Mild 801 Clicks Pub: Dec 1, 15
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, Kellogg’s ran a contest where 40 consumers... [More]