Superstar

The Under Armour Speedform Apollo Box Takes the Shape of a Jet

By: Laura McQuarrie - Published: Mar 24, 2014 • References: underarmour and packagingoftheworld
Under Armour's Speedform Apollo shoe box packaging effectively makes its case for how fast its shoes will make you run. Running shoes that are packaged in a static rectangular shoe box hardly convey speed at all, but this one does, since it looks like a jet.

The shoes are branded with the tagline: "This is what fast feels like" and its packaging continues this feel beautifully. Inside of the jet-like box, the shoes are slightly tilted forward, which gives a feeling like they're ready to launch into their first steps forward.

As well as the blue UA SpeedForm Apollo sneakers, the box also contains a jet-shaped USB on a keychain, a tech card and a t-shirt, which sets up runners with just about everything they need to jump-start their journeys.