Momentary Marketing

Brands capitalize on the ephemeral nature of emerging social media

Implications - Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.
SCORE: 5.8
Mild Top 6 Examples: 8,860 Total Clicks Aug 14 - Nov 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Activist App Campaigns - Amnesty International's Report Without Fear Campaign Utilizes Snapchat
SCORE: 6
Warm 1,690 Clicks Pub: Aug 6, 14
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
When it comes to activism, social media is a powerful tool for communication, however, sharing photos, videos or discussions can land you in a lot of hot water—but this is where Amnesty... [More]
Temporary 12-Hour Stores - iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
SCORE: 6
Warm 1,449 Clicks Pub: Jan 7, 15
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
iZettle’s 12 Hour Store takes the concept of a pop-up shop to the extremes. In order to support small businesses in Britain, iZettle created a flagship space to make sure that each of the six... [More]
Secretive Gaming Campaigns - This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
SCORE: 5.6
Mild 1,255 Clicks Pub: May 28, 15
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
Activision’s brilliant video game advertising scheme for the launch of Call of Duty: Black Ops 3 is proof that marketing doesn’t have to be overt—true fans will find the thrill in the... [More]
Viral News Services - Snapchat and Vice Team Up in a New Business Experiment
SCORE: 5.1
Mild 2,739 Clicks Pub: Jan 27, 15
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
Snapchat and Vice have partnered for the social media platform’s latest venture into branded content. A way of introducing editorial content to the photo messaging application, Snapchat... [More]
Secretive Party Campaigns - Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
SCORE: 5.1
Mild 1,245 Clicks Pub: Apr 20, 15
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Inspired by a time when word of mouth was the only way people knew to attend an upcoming party, Jägermeister set up the Undercover Games on Snapchat. This marketing stunt targeted a young, hip... [More]
Ephemeral Race Campaigns - Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
SCORE: 4.3
Mild 482 Clicks Pub: Nov 13, 15
Ephemeral Race Campaigns
Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
Playing off of the fast and ephemeral nature of the social platform, Huawei created an engaging Snapchat marketing campaigns that appealed to quick-fingered individuals. In order to promote the... [More]