Experiential Adoption

Pet adoption services turn to experiential tactics for increased involvement

Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
SCORE: 5.2
Mild Top 6 Examples: 20,972 Total Clicks Feb 15 - Jun 15
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Consumer Insight Topics: Social Good
Metropolitan Cat Cafes - The Recently Opened Meow Parlour is the First NYC Cat Cafe
SCORE: 7.4
V. Hot 13,323 Clicks Pub: Apr 8, 15
Metropolitan Cat Cafes
The Recently Opened Meow Parlour is the First NYC Cat Cafe
Opened in December 2014, Meow Parlour is the first permanent NYC cat cafe. Inspired by the cat cafes of Japan and the original in Taipai, the unique cafe that puts you in the company of cats is sure... [More]
Pop Up Dog Cafes - This Los Angeles Shop Features People-Friendly Shelter Dogs Up for Adoption
SCORE: 6.1
Warm 3,431 Clicks Pub: Feb 18, 15
Pop Up Dog Cafes
This Los Angeles Shop Features People-Friendly Shelter Dogs Up for Adoption
The Pop Up Dog Cafe in Los Angeles, California, is being touted as the first of its kind. Adorable and interactive, it isn’t just a space for pet owners to bring their furry friends when out... [More]
Pet Rental Services - Dogo Lets Prospective Pet Owners Rent Dogs for Play Dates
SCORE: 4.1
Mild 1,570 Clicks Pub: Feb 22, 15
Pet Rental Services
Dogo Lets Prospective Pet Owners Rent Dogs for Play Dates
Dogo is a new service that allows those living in San Francisco to take shelter dogs out for no-strings-attached play dates. After a two-hour orientation, dogs can be taken out for four hours at a... [More]
Adoptive Cat Cinemas - Great Kittens' Cat Cinema is a Place to Watch a Movie with a Feline Friend
SCORE: 3.6
Mild 1,578 Clicks Pub: Apr 25, 15
Adoptive Cat Cinemas
Great Kittens' Cat Cinema is a Place to Watch a Movie with a Feline Friend
With cat cafes popping up all around the world, Great Kittens is hoping to take the concept to the next level by opening the first cat cinema in London. The pair of cat lovers behind Great Kittens... [More]
Pooch-Painted Campaigns - The Canismo Projects Features Dogs as the Artisits to Raise Awareness
SCORE: 4.8
Mild 374 Clicks Pub: May 5, 15
Pooch-Painted Campaigns
The Canismo Projects Features Dogs as the Artisits to Raise Awareness
Taking matters into their own paws, a group of artistically talented pooches are getting messy to raise awareness and monetary funds through their personalized artwork, to increase adoption of... [More]
Pet Adoption Beacon Ads - The Adoption Campaign Uses Location-Based Tech to Increase Awareness
SCORE: 4.3
Untested 696 Clicks Pub: May 10, 15
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
A new high-tech pet adoption campaign using public space ads has been created by OgilvyOne called #LookingForYou. With the hopes to increase pet adoption at ‘Battersea Dogs and Cats Home,’... [More]