Bitter and sweet flavors are combined for lighter consumption
Implications - Moving away from conventional seasonal flavors such as citrus, brands are choosing to infuse baked goods with tea flavors, such as earl gray and matcha, to achieve a similarly invigorating taste. Ultimately, tea infusion not only offers a remixed take on seasonal refreshment; it also plays to consumers' desire for constant reinvention.
Workshop Question - What adjacent trends can you tap into to continuously reinvent your current offering?
Trend Themes
1. Tea Infusion - Baked goods and chocolate truffles are infused with tea for a remixed seasonal refreshment.
2. Flavored Toppings - Conventional toppings receive a twist with tea and spice infusion for fruit roast.
3. Matcha Dessert Menus - Global chains tailor their menu to regional markets using local ingredients.
Industry Implications
1. Food and Beverage - Companies should explore new flavor combinations and infusions to attract customers who crave novelty and experimentation.
2. Hospitality - Hotels and restaurants can incorporate unique tea-infused dishes to their dessert menus to provide customers with a distinctive dining experience.
3. Retail and Packaging - Companies should explore opportunities to offer healthier versions of conventional snacks and desserts through new packaging and branding strategies.
