Atmospheric Marketing

Marketing campaigns incorporate seasonal conditions to enhance experience

Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
SCORE: 4.6
Mild Top 4 Examples: 4,800 Total Clicks May 14 - Jun 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Sun-Activated Snack Bags - Lay's Chip Bags Reveal a Hidden Design in Ultraviolet Ink
SCORE: 5.2
Warm 2,402 Clicks Pub: May 22, 15
Sun-Activated Snack Bags
Lay's Chip Bags Reveal a Hidden Design in Ultraviolet Ink
Knowing that a potato chip bag is a must-have for picnics and afternoons spent at the beach, this year Frito-Lay found a way to surprise and delight consumers who take its products on exciting... [More]
Melting Icy Coupons - McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
SCORE: 4.8
Mild 794 Clicks Pub: Apr 28, 15
Melting Icy Coupons
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
As a treat to the people on the beaches of Rio de Janeiro, McDonald’s set up a casino-style vending machine that dispensed limited time coupons that could be redeemed for a frozen refreshment.... [More]
Interactive Melting Advertisements - Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
SCORE: 4.2
Untested 791 Clicks Pub: May 28, 14
Interactive Melting Advertisements
Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
Summer is the best time of year to cool off with a McDonald’s ice cream, but in somewhere as hot as Malaysia, you have to be quick or else the refreshing treat will just melt away before you... [More]
Vertical Blind Billboards - McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
SCORE: 3.1
Untested 813 Clicks Pub: Aug 31, 14
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
This unique bus shelter billboard from McDonald’s makes use of motion sensors and some vertical blinds to truly help people cool off this summer. When someone approaches the side of the bus... [More]