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Score: 7.2
This Month and Warm Top 4 Examples: 20,117 Total Clicks Date Range: Jan 15 - Apr 15
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Gardeners search for ways to give back
Implications - Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 6,641 Total Clicks Date Range: Jun 14 - Apr 15
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Seeking funding, social good enterprises turn to crowdlending techniques
Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 8,476 Total Clicks Date Range: Oct 14 - Apr 15
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Female consumers turn to mobile applications for a sense of security
Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 7,736 Total Clicks Date Range: Mar 14 - Mar 15
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A need to maintain natural resources prompts unconventional recycling tactics
Implications - As access to resources like water continue to be a struggle, particularly in third world countries, organizations are turning to creative recycling methods to ensure sufficient availability. Creating systems that recycle and filter things like sewage, foundations are not only providing a way to make access to clean drinking water more efficient, but also providing a way to utilize other accessible resources in a useful way. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 14,291 Total Clicks Date Range: Apr 14 - Feb 15
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The fight for gender equality crosses a new surprising boundary
Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of feminism is the inclusion of men in the conversation. This shows a shift in what it means to be a feminist, as well as a shift in what it means to be a man. [More]
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Score: 6.5
This Quarter and Hot Top 4 Examples: 3,670 Total Clicks Date Range: May 13 - Feb 15
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Share culture moves past renting and into giving
Implications - The modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources. [More]
Filed in: EcoSocial Good
Score: 6
This Quarter and Warm Top 4 Examples: 2,616 Total Clicks Date Range: Jul 14 - Feb 15
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Organizations use technology to integrate social good into a daily routine
Implications - Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 16,835 Total Clicks Date Range: Jul 14 - Jan 15
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New forms of feminist content confront societal standards
Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 7,125 Total Clicks Date Range: Dec 13 - Dec 14
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Charities take a backseat to doing social good through microloans
Implications - It only takes a small amount of money from individuals part of a much larger collective to have a big impact on the world. The most appealing aspect to micro-lending to the public isn't just that it's low risk (the large majority of loans are paid back), but the more personal & communal aspect of micro-lending. [More]
Score: 8
This Year and V. Hot Top 4 Examples: 19,267 Total Clicks Date Range: Sep 14 - Dec 14
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Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]