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Score: 6.5
This Week and Warm Top 4 Examples: 5,034 Total Clicks Date Range: Mar 14 - Jul 15
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Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 895 Total Clicks Date Range: Jun 15 - Jun 15
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The educational sphere becomes optimized for digital learning
Implications - Technology has proven its potential to not only break down barriers in the traditional classroom setting, but also transform students into autonomous, self-sufficient creators of their own content. The emphasis on digital literacy in education ultimately indicates how coveted skills are changing, as well as empowers students on an individual level. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 8,068 Total Clicks Date Range: Feb 14 - Jun 15
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LGBT-friendly services provide the queer community with positive environments
Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 1,137 Total Clicks Date Range: Mar 15 - Jun 15
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Digital education for adults panders to emerging demographics
Implications - Adults looking to gain new certification or simply learn something new have limited options regarding digital education. A new wave of remote learning initiatives that incorporate usability and gamification can be observed as a result. These new online learning systems cater to emerging demographics, such as millennials or Hispanics who are accustomed to mobile use, seeking education. [More]
Score: 4.4
This Month and Untested Top 4 Examples: 553 Total Clicks Date Range: Mar 14 - Jun 15
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Accommodating students with English as a second language becomes easier
Implications - Up until this point, those whose second language is English were forced to undergo additional education in the North American school system; in today's equality-focused world, that is remedied through more tailored, multingual education. Particularly useful in accommodating the growing number of formally educated Hispanic consumers, this development points toward a more balanced future population. [More]
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Score: 5.4
This Month and Mild Top 4 Examples: 2,869 Total Clicks Date Range: Jan 15 - Jun 15
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Training specified to one demographic acknowledges different needs and styles
Implications - After years of discussion surrounding the different teaching needs of varied studients, the education industry is branching out into specific training adapted to the needs of a particular group. Whether categorized by income, age, ethnicity, or interest, these courses speak to not just acceptance, but accommodation of differences in the changing landscape of the population. [More]
Score: 4.9
This Quarter and Mild Top 4 Examples: 562 Total Clicks Date Range: Jun 15 - Jun 15
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Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust. [More]
Score: 7.7
This Quarter and V. Hot Top 4 Examples: 5,326 Total Clicks Date Range: Jun 14 - Jun 15
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Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 3,651 Total Clicks Date Range: May 15 - Jun 15
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Social media becomes an avenue for philanthropic change
Implications - Social media has revolutionized philanthropic work by offering countless new channels on which to promote activism and social good. Social platforms, whether pre-existing or invented for a cause, are a great way to engage consumers who otherwise might never involve themselves. By speaking the same language as digital natives, charities are able to reach and empower more people, as well as build stronger communities. [More]
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 30,805 Total Clicks Date Range: Dec 14 - Jun 15
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The transgender community establishes a mainstream presence
Implications - In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences. [More]