Consumer Insights

Emerging social good opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 5.9
Recent and Mild Top 4 Examples: 446 Total Clicks Date Range: Jun 16 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Younger consumers seek lighthearted forms of feminism
Implications - As a backlash to the calculated, sentimental approach to feminism executed by many brands, younger consumers are seeking (and creating) more lighthearted approaches to girl power. This speaks to the Gen Z idea of natural diversity as opposed to forced mindfulness, pointing to the general preferences of a youth group raised on more empathetic values. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 590 Total Clicks Date Range: Mar 16 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The vlogosphere turns toward causes
Implications - As of 2016, YouTube is accumulating around 4 billion views daily; to take full advantage of this influence, the blogosphere is pivoting toward activism and causes. Whether through branded cause marketing or tweaks to the tool, this shift to social issues not only shows responsibility on part of YouTube, but satisfies the consumer desire to influence and be influenced in a way that soothes the conscience. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 4,160 Total Clicks Date Range: Nov 14 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Charitable jewelry empowers consumers to indulge for a good cause
Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 12,751 Total Clicks Date Range: Sep 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Food trucks become vehicles for bringing missions to the masses
Implications - A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public. [More]
Score: 6.4
This Quarter and Mild Top 4 Examples: 2,840 Total Clicks Date Range: Oct 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
New commodities aim to serve patriotic consumers
Implications - While American politicians flip-flop on the issue of war, Millennials take a rebellious stance using their bodies as billboards to promote personal beliefs of patriotism. Exposure to heart-wrenching events during the age of terrorism forced brands to address crisis by equipping consumers with products of Americana pride and nationalistic honor. This shift in consumer desire for antiquated liberal expression resonates with the younger demographic because even the oldest Millennials came of age as the U.S was partaking in armed conflict overseas. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 1,651 Total Clicks Date Range: Oct 12 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority. [More]
Score: 4.7
This Quarter and Mild Top 4 Examples: 862 Total Clicks Date Range: Nov 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to apps to give gifts to those in need
Implications - Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good. [More]
Trend Hunter Services
Score: 6.7
This Quarter and Warm Top 4 Examples: 5,422 Total Clicks Date Range: Jul 14 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Millennials seek something in between voluntourism and frivolity
Implications - Millennials have a reputation for being the most charitably minded generation yet, which reflects in their vacation choices through things like voluntourism. However, as they begin to age and start families, the feasibility of volunteering begins to wane. As a result, organizations are offering more traditional vacations with a charitable aspect, allowing the Millennial to age without letting go of their old ideals. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 4,345 Total Clicks Date Range: Sep 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 3,221 Total Clicks Date Range: Jun 14 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]