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Score: 8.3
New and V. Hot Top 4 Examples: 8,201 Total Clicks Date Range: Feb 13 - Oct 14
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Adding awareness to travel destinations, hotels adopt social good tactics
Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 6,810 Total Clicks Date Range: Apr 13 - Oct 14
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A desire for community bonding has restaurants integrating aspects of social good
Implications - Seeking to bring communities together, restaurateurs are using social initiatives to bring active awareness to dining experiences. Creating spaces that offer social participation or aid individuals in need, this approach to dining adds substance to routine outings, allowing consumers to engage in philanthropy in a more appealing way. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 2,352 Total Clicks Date Range: Sep 14 - Sep 14
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A newfound lust for life has retirees seeking out educational opportunities
Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 4,143 Total Clicks Date Range: Apr 13 - Aug 14
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Encouraging social good, organizations turn to tech innovations for mass appeal
Implications - Struggling to express the importance of charitable causes, organizations are turning to tech integration for a more subtle approach. Offering methods of donation and educational features through apps and everyday gadgets, these products reflect a move toward more integrated methods of encouraging social good. [More]
Score: 7.3
This Quarter and Hot Top 4 Examples: 5,722 Total Clicks Date Range: Mar 14 - Aug 14
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The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]
Trend Hunter Services
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 10,302 Total Clicks Date Range: Feb 14 - Aug 14
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Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages. [More]
Score: 8.1
This Quarter and Warm Top 4 Examples: 61,707 Total Clicks Date Range: Dec 13 - Sep 14
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Social good enterprises use nudity as a means of conveying humanistic endeavors
Implications - Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency. [More]
Score: 7.1
This Quarter and Hot Top 4 Examples: 5,966 Total Clicks Date Range: Feb 14 - Jul 14
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The cosmetic industry shifts to deliver eco-loving consumers fresh choices
Implications - The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 6,346 Total Clicks Date Range: May 14 - Jul 14
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Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. [More]
Score: 8.6
This Year and V. Hot Top 4 Examples: 188,335 Total Clicks Date Range: Feb 12 - Jul 14
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Sparking conversation, dolls and cartoons are used to raise awareness
Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. [More]