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Score: 7.5
Recent and Hot Top 4 Examples: 4,468 Total Clicks Date Range: Mar 15 - May 15
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Brands take effective measures to illustrate gender inequality in the workforce
Implications - Discussions on gender equality often revolve around discriminatory practices in the workplace. In an effort to further this conversation in a meaningful way, many brands are illustrating the key differences between how men and women experience the working world, whether that be wage inequality or prejudice in hiring. This action-oriented approach indicates to consumers that brands are not looking to capitalize on social good, but actually strive to promote real-life results. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,744 Total Clicks Date Range: Oct 14 - May 15
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Consumers enroll in services for the sake of social good
Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good. [More]
Score: 7
This Month and Warm Top 4 Examples: 5,029 Total Clicks Date Range: Feb 15 - May 15
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Artificial intelligence amplifies the world of social good
Implications - Robots designed to empower communities are rapidly entering production, reflecting the potential of technology to revolutionize humanitarian efforts and philanthropic work. Moreover, it reveals that people are no longer threatened by the idea of handing over responsibilities to robots, machines and other forms of artificial intelligence. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 22,835 Total Clicks Date Range: Jan 15 - Apr 15
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Gardeners search for ways to give back
Implications - Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 6,929 Total Clicks Date Range: Jun 14 - Apr 15
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Seeking funding, social good enterprises turn to crowdlending techniques
Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives. [More]
Trend Hunter Services
Score: 6.5
This Quarter and Warm Top 4 Examples: 9,717 Total Clicks Date Range: Oct 14 - Apr 15
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Female consumers turn to mobile applications for a sense of security
Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 7,979 Total Clicks Date Range: Mar 14 - Mar 15
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A need to maintain natural resources prompts unconventional recycling tactics
Implications - As access to resources like water continue to be a struggle, particularly in third world countries, organizations are turning to creative recycling methods to ensure sufficient availability. Creating systems that recycle and filter things like sewage, foundations are not only providing a way to make access to clean drinking water more efficient, but also providing a way to utilize other accessible resources in a useful way. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 10,693 Total Clicks Date Range: Apr 14 - Feb 15
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The fight for gender equality crosses a new surprising boundary
Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of feminism is the inclusion of men in the conversation. This shows a shift in what it means to be a feminist, as well as a shift in what it means to be a man. [More]
Score: 6.4
This Year and Hot Top 4 Examples: 3,769 Total Clicks Date Range: May 13 - Feb 15
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Share culture moves past renting and into giving
Implications - The modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources. [More]
Filed in: EcoSocial Good
Score: 5.8
This Year and Warm Top 4 Examples: 2,681 Total Clicks Date Range: Jul 14 - Feb 15
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Organizations use technology to integrate social good into a daily routine
Implications - Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement. [More]