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Score: 6.1
This Week and Mild Top 4 Examples: 1,529 Total Clicks Date Range: Oct 12 - May 16
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Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority. [More]
Score: 5
This Month and Mild Top 4 Examples: 403 Total Clicks Date Range: Nov 15 - May 16
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Consumers turn to apps to give gifts to those in need
Implications - Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good. [More]
Score: 7
This Month and Warm Top 4 Examples: 5,342 Total Clicks Date Range: Jul 14 - May 16
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Millennials seek something in between voluntourism and frivolity
Implications - Millennials have a reputation for being the most charitably minded generation yet, which reflects in their vacation choices through things like voluntourism. However, as they begin to age and start families, the feasibility of volunteering begins to wane. As a result, organizations are offering more traditional vacations with a charitable aspect, allowing the Millennial to age without letting go of their old ideals. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 3,951 Total Clicks Date Range: Sep 15 - Apr 16
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Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 2,730 Total Clicks Date Range: Jun 14 - Mar 16
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Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]
Score: 5.8
This Year and Mild Top 4 Examples: 2,475 Total Clicks Date Range: Jan 15 - Feb 16
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Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]
Score: 8.8
This Year and V. Hot Top 4 Examples: 28,177 Total Clicks Date Range: Oct 14 - Feb 16
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Consumers treat themselves with higher-quality necessities
Implications - Many pleasure-seeking consumers are treating themselves with necessities that not only cover the basics, but also offer a luxury experience. To reconcile the higher cost of such items, consumers want to ensure the product was made ethically and sustainably. In this way, ethical sourcing is less about personal values, and more about a sense of assurance and to divert purchasing guilt. [More]
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Score: 6.6
This Year and Warm Top 4 Examples: 3,670 Total Clicks Date Range: Feb 15 - Feb 16
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Consumers align their purchases and values through online services
Implications - As consumers become increasingly aware of the impact of their consumption habits, they begin to take steps to change these harmful behaviors. Through mobile apps and online communities, shoppers are not only able to make smarter purchasing decisions based on their values, but also become apart of something bigger than themselves. Ethical shopping has ultimately become a process of self-actualization that consumers are excited to engage in and share with others. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 3,339 Total Clicks Date Range: Feb 15 - Jan 16
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Free initiatives offer consumers tools that support public health
Implications - As the health and wellness movement continues to influence consumer behavior, low-cost public health initiatives are being offered to consumers as a means of cultivating healthy habits. From public sunscreen dispensers to urban compost systems, these contributions place emphasis on the value of health over profit. This progression speaks to the values of collaborative consumption, as well as the modern understanding of public health as a communal effort. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 4,810 Total Clicks Date Range: Dec 15 - Jan 16
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Consumers favor ethical modes of production for big-ticket wardrobe staples
Implications - As consumers become more mindful of their consumption, they turn to ethical fashion options, even when it comes to major, long-lasting purchases such as outerwear. Beyond sustainability, consumers want reassurance that these garments are made ethically and cruelty-free. This progression signals that ethical production is becoming increasingly important to consumers, especially for products that are meant to endure the test of time. [More]