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Score: 7
This Month and Warm Top 4 Examples: 2,977 Total Clicks Date Range: Feb 15 - Jan 16
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Free initiatives offer consumers tools that support public health
Implications - As the health and wellness movement continues to influence consumer behavior, low-cost public health initiatives are being offered to consumers as a means of cultivating healthy habits. From public sunscreen dispensers to urban compost systems, these contributions place emphasis on the value of health over profit. This progression speaks to the values of collaborative consumption, as well as the modern understanding of public health as a communal effort. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 3,353 Total Clicks Date Range: Dec 15 - Jan 16
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Consumers favor ethical modes of production for big-ticket wardrobe staples
Implications - As consumers become more mindful of their consumption, they turn to ethical fashion options, even when it comes to major, long-lasting purchases such as outerwear. Beyond sustainability, consumers want reassurance that these garments are made ethically and cruelty-free. This progression signals that ethical production is becoming increasingly important to consumers, especially for products that are meant to endure the test of time. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 1,316 Total Clicks Date Range: Sep 15 - Jan 16
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Science-focused board games seek to inspire youth to pursue STEM
Implications - As parents consider the best way to encourage healthy development in their children, board games with focuses on topics such as urban planning and optics seek to engage youth in STEM subjects. Such games highlight the genuinely interesting science informing all aspects of daily life, which in turn is aimed to get children interested in disciplines related to math and science. This shift represents a contemporary understanding of the influence of childhood activities on future education and career development. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 1,608 Total Clicks Date Range: Sep 15 - Jan 16
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Initiatives encourage individuals to interact with an aging, often isolated group
Implications - A number of initiatives that seek to provide seniors with a sense of community have begun to emerge, many of which use the sharing economy to encourage interaction with younger generations. Whether specifically targeting the invisibility of older generations or addressing the physical limitations of age, such programs highlight the influence of the Boomer population, as well as the benefits of the peer-to-peer model. This shift also suggests that cross-generational connections are an important part of community building, being closely related to health and well-being of older citizens. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,486 Total Clicks Date Range: Apr 15 - Dec 15
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Healthcare in developing countries becomes more accessible with at-home use
Implications - Healthcare in developing countries is becoming more autonomous, with the proliferation of things like self-testing kits and contraceptives designed specifically for women. By giving citizens control over their own health, rather than relying on institutions, these ventures act as a form of empowerment that encourages self-care as a way of life. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 1,675 Total Clicks Date Range: Nov 14 - Dec 15
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Brands reward consumers for taking part in clothing swap initiatives
Implications - In a progression that provides stark contrast to the short design cycle of fast fashion retail, many brands are putting forth initiatives that invite customers to donate their unwanted clothing for the betterment of the community. By providing incentives for customers to contribute to such campaigns, brands can encourage a lifestyle of conscious consumption. This mainstream shift toward branded upcycling efforts speak to the evolving consumer expectation of retail brands to reflect sustainability-focused values. [More]
Score: 6.3
This Quarter and Mild Top 4 Examples: 8,298 Total Clicks Date Range: Mar 14 - Dec 15
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Brands invest in the arts with unique artist-in-residence programs
Implications - Unique branded artist-in-residence programs that see the overlap of business and culture serve as a point of inspiration and reflection for consumers. Given that investing in the arts is an important cause for many individuals, doing so through the creation of an artist-in-residence program on a brand level is an efficient way for brands to make their values known to consumers. This progression speaks to the contemporary role of retail institutions as community hubs, as well as the beneficial role cultural pursuits play in a brand's identity. [More]
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Score: 6.5
This Quarter and Mild Top 4 Examples: 8,139 Total Clicks Date Range: Apr 15 - Dec 15
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Restaurant concepts expand to serve as prominent community hubs
Implications - Falling in line with shifting consumer expectations in the retail space, dining establishments are expanding to serve as community hubs and neighborhood gathering places. Whether through unique community-interest initiatives or events, such concepts seek to cultivate a conversation with consumers, as well as be an investment in urban placemaking. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,864 Total Clicks Date Range: Nov 14 - Nov 15
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Brands emerge with bold campaigns against shopping holidays
Implications - Brands are beginning to remove themselves from the chaos of annual shopping holidays such as Black Friday by suggesting customers spend their time in healthier, more beneficial ways. In addition to being criticized as a display of conspicuous consumption, these holidays also raise concerns about the health and safety of staff and customers, as well as labor violations. Overall, this movement is an opportunity for brands to establish themselves as allies against unethical business practices. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 16,689 Total Clicks Date Range: Apr 15 - Nov 15
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Retail spaces become destinations for social interaction
Implications - The shopping experience is slowly transforming into a sociable, community-driven experience, and that shift is being strongly emphasized in the retail space. Aiming to create more than just higher consumer engagement, retailers are creating safe, inclusive and positivity-encouraging spaces that work to close the gap between strangers. These ventures broaden the sense of "community" to include fellow shoppers, creating a culture of optimism and goodwill. [More]