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Score: 6.5
This Month and Warm Top 6 Examples: 4,204 Total Clicks Date Range: Feb 16 - Nov 16
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Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
Score: 6.1
This Month and Mild Top 5 Examples: 3,130 Total Clicks Date Range: Mar 16 - Nov 16
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Brands commodify the process of mobilization and promoting social justice
Implications - As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible. [More]
Score: 7
This Month and Warm Top 6 Examples: 4,010 Total Clicks Date Range: Mar 16 - Nov 16
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Sportswear adapts to fit the needs of increasingly multicultural consumer bases
Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same. [More]
Score: 5.9
This Quarter and Mild Top 5 Examples: 1,304 Total Clicks Date Range: Feb 16 - Oct 16
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Businesses ensure that their humanitarian-focused models are accessible
Implications - Open-source software and services that benefit the less fortunate are increasing in popularity. The ultimate benefit of open-source services is the variety of voices invited into conversations about quality of life. These platforms of accessibility satisfy the consumer desire for transparent business practices in a very literal sense. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 3,425 Total Clicks Date Range: Aug 16 - Aug 16
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Brands market customizable products to students leaving home
Implications - Recognizing that living on college and university campuses is the first the Gen Z and Millennial demographics will be away from home, brands produce personalized products. Encouraging self-expression -- especially for females, customizable products and campaigns for back-to-school allow brands to bond with students and promote their compassion. This shift in marketing techniques highlights the importance of prioritizing a brand's connection to youthful consumers. [More]
Score: 4.6
This Year and Mild Top 6 Examples: 2,291 Total Clicks Date Range: Mar 16 - Aug 16
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Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization. [More]
Score: 6.4
This Year and Warm Top 2 Examples: 1,061 Total Clicks Date Range: Aug 16 - Aug 16
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Brands entice college students by adding maturity to campaigns
Implications - The Millennial demographic; distraught from being considered childish and immature in the eyes of the aging population, responds well to marketing tactics that provide them with a sense of adulthood -- even in college and university environments. This generation's desire for mature recognition allows brands to focus their efforts on enhancing traditional marketing campaigns and products to feel more grown-up. [More]
Trend Hunter Services
Score: 5.4
This Year and Mild Top 6 Examples: 5,913 Total Clicks Date Range: Sep 14 - Aug 16
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Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 1,828 Total Clicks Date Range: Nov 14 - Aug 16
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Students are offered academic courses that revolve around pop culture
Implications - Modernized college courses reflect the importance of pop culture and mass media influences. While 17% of the Gen Z demographic wants to pursue entrepreneurial endeavors without gaining higher education, colleges appeal to their interest in pop culture as a means to encourage college attendance. By combining aspects of entertainment such as celebrities and television, post-secondary schools have a new opportunity to retain interest in traditional educational institutes. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 1,074 Total Clicks Date Range: Sep 15 - Aug 16
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Potential students are recruited with interactive campus tours
Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short attention spans of next-generation students are captivated, making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle. [More]