DEMOGRAPHICS
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New in Social Good Category List Full Index
| Score:
7.9 | This Month and Warm
Top 6 Examples:
Date Range:
8,350 Total Clicks Feb 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Visualized Education
Infographics provide data in a design-conscious wayImplications - The age of instant gratification calls for all information to be presented in an attractive way. This concept is taken to new heights with design-conscious data visualization circulating online. This caters to consumers' need for extra stimulation while also acknowledging a more visual-based learning style, opening doors for consumers to receive information faster and more effectively. [More]
Filed in: Social Good Pop Culture Internet Education
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
53,352 Total Clicks Jan 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive messageImplications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
 Depression-Oriented Photography |
 Unrealistic Anorexia Ads |
 Anti-Airbrush Guerrilla Marketing |
 Airbrush-Protesting Portraits |
 Disorder-Awareness Depictions |
 Morbid Graveyard Celebrity Editorials |
Filed in: Marketing Charity Social Good Education Activism Print Branding Commercials
| Score:
7.7 | This Quarter and Warm
Top 6 Examples:
Date Range:
55,249 Total Clicks Jan 12 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Mass Disorder Discussion
Consumers and companies discuss mental health unabashedlyImplications - Only recently has the issue of mental health become a topic discussed openly, with the Internet serving as a channel to seek and provide help. Regardless of the progress made with this issue, many are still uneducated in the realm of behavioral disorders. Consumers and companies are taking the matter into their own hands by creating and participating in pieces that bring the issue of mental health to light. [More]
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Depression-Oriented Photography |
Unrealistic Anorexia Ads |
 Pathological Hoarder Dollhouses |
 Haute Hoarders Photoshoots |
 Internet Addiction Infographics |
 Body Image-Focused Blogs |
Filed in: Social Good
| Score:
5.3 | This Year and Mild
Top 5 Examples:
Date Range:
4,478 Total Clicks Nov 11 - Feb 13 |
| Popularity | |
| Activity | |
| Freshness |
Social Good Subscriptions
Businesses are providing more convenient ways for consumers to donateImplications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause without having to dedicate a large amount of time to it. [More]
 Hunger-Fighting Food Packages |
 Great Deals for Good |
 Global Farmers' Markets |
 Sustainable Food Subscriptions |
 School-Supporting Digital Newsletters |
Filed in: Social Good Business Charity New Ventures Retail Social Business
| Score:
5.4 | This Year and Mild
Top 6 Examples:
Date Range:
7,798 Total Clicks Sep 11 - Jan 13 |
| Popularity | |
| Activity | |
| Freshness |
Campaigning for Courage
Marketers & brands launch anti-bullying efforts to end schoolyard violenceImplications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action. [More]
Filed in: Social Good Marketing Lifestyle Education Activism
