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PRO > Social Good Trend Report

Trend Hunter PRO is a collection of 1476 patterns that have emerged from our 927,000,000 views of data. Get one per week in our Free Weekly Trend Report, or get them all as a Trend Report customer.
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DEMOGRAPHICS
 Score:
5.3
This Month and Mild
Top 6 Examples:
6,147 Total Clicks
Date Range:
Jun 11 - Jan 12
Popularity  
Activity  
Freshness  

Accountable Giving

Charities focus on consumers, rather than placing emphasis on victims
Implications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good. [More]
Charitable Social Media Books
Charitable Social Media Books

Online Marketplaces for Good
Online Marketplaces for Good

Challenge-Based Charity Sites
Challenge-Based Charity Sites

Charitable Fitness Pedometers
Charitable Fitness Pedometers

Charitable Social Media Games
Charitable Social Media Games

Charitable Cuisine Stunts
Charitable Cuisine Stunts


Share this Trend    Filed in:    Pop Culture    Charity    Internet    Social Good    Clusters    Lifestyle   
DEMOGRAPHICS
 Score:
6.6
This Year and Hot
Top 6 Examples:
78,892 Total Clicks
Date Range:
May 11 - Jul 11
Popularity  
Activity  
Freshness  

Fair Trade Fashion

Ethical clothing choices increasing in availability
Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind. [More]
Fair Trade Ugandan Goods
Fair Trade Ugandan Goods

Ethical Tribal Print Fashion
Ethical Tribal Print Fashion

Upcycled Fair Trade Fashion
Upcycled Fair Trade Fashion

Ethical Web Boutiques
Ethical Web Boutiques

Fair Trade Lifestyle Brands
Fair Trade Lifestyle Brands

Hip Handwoven Attire
Hip Handwoven Attire


Share this Trend    Filed in:    Eco    Social Business    Activism    Social Good    Clusters    Hip Fashion    Fashion   
DEMOGRAPHICS
 Score:
5.7
This Year and Warm
Top 6 Examples:
176,002 Total Clicks
Date Range:
Jan 10 - Sep 10
Popularity  
Activity  
Freshness  

Charitable Deviance

Social campaigns place heavier emphasis on attention-grabbing methods
Implications - In a society where charities abound, it is becoming harder for the social-minded consumer to choose where to donate his or her money and time. Competition amongst charities and social initiatives has risen steadily, which has provided the impetus for an increase in unique and innovative charitable projects, some even bordering on bizarre. [More]
Charitable Body Modifications
Charitable Body Modifications

Gruesome Charity Art
Gruesome Charity Art

Fashionable Charity Tees
Fashionable Charity Tees

Charitable Corsets
Charitable Corsets

Charitable Stripping
Charitable Stripping

Charitable Earthquake Anthems
Charitable Earthquake Anthems


Share this Trend    Filed in:    Social Good    Marketing   
DEMOGRAPHICS
 Score:
6.5
This Year and V. Hot
Top 6 Examples:
133,978 Total Clicks
Date Range:
Jan 10 - Aug 10
Popularity  
Activity  
Freshness  

Me-Wear

T-shirts with personal meaning appeal to those who wear everything on their sleeves
Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves. [More]
Inappropriate Political Tees
Inappropriate Political Tees

iPad T-Shirts
iPad T-Shirts

Facebook-Stalking Tees
Facebook-Stalking Tees

Nerdified Apparel
Nerdified Apparel

Adult
Adult 'Toy Story' Style

Simpsonized Soccer Shirts
Simpsonized Soccer Shirts


Share this Trend    Filed in:    Marketing    Branding    Social Good    Fashion    Pop Culture   
DEMOGRAPHICS
 Score:
6.8
This Year and V. Hot
Top 6 Examples:
273,614 Total Clicks
Date Range:
Apr 10 - Jul 10
Popularity  
Activity  
Freshness  

Shocktivism

Activists take a more militant stance through provocative marketing strategies
Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism. [More]
Charitable Body Modifications
Charitable Body Modifications

Riot Photography
Riot Photography

Social Awareness Greetings
Social Awareness Greetings

Ignorance-Themed Activism
Ignorance-Themed Activism

Graffitied Endangered Species
Graffitied Endangered Species

Toxic Animal Ads
Toxic Animal Ads


Share this Trend    Filed in:    Eco    Activism    Social Good    Marketing