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Trend Hunter Dashboards
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 29,282 Total Clicks Date Range: Jul 12 - Mar 14
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Communal housing projects promote charitable causes through interaction
Implications - With charitable causes often seeming overwhelming to participate in for the average individual, efforts to make involvement more communal and interactive help encourage action. Projects that emphasize building and community involvement provide ordinary individuals with the chance to get involved in a more physically active manner, utilizing cooperative efforts to entice people on a more approachable scale. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 29,095 Total Clicks Date Range: Nov 12 - Mar 14
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Charitable apparel seeks to promote social good in a modern manner
Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers. [More]
Score: 5.7
This Quarter and Warm Top 4 Examples: 2,795 Total Clicks Date Range: Feb 13 - Mar 14
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Interactive charity initiatives strike a stronger connection through engagement
Implications - With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 9,322 Total Clicks Date Range: Nov 13 - Mar 14
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Striving to catch ailments earlier, non-invasive detection tech garners fans
Implications - As the medical industry continues to rely on intense, resource-dependent tests to diagnose ailments, a rise in non-invasive detection technology that decreases requirements for formalized check-ups and bolsters decentralized healthcare puts an emphasis on upstream approach doctoring. The global attention being placed on the surge of elderly populations is pressuring the healthcare industry to become more effective in keeping them healthy with early detection technology that places non-invasive and cost-effectiveness front and center. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 18,020 Total Clicks Date Range: Nov 13 - Feb 14
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Personally revealing ads provide sincerity through raw human responses
Implications - Creating a personal link with ads can be quite challenging with mainstream brands tending to sway towards more grandiose and over-stimulated techniques. Campaigns that showcase ordinary people exposing their beliefs or political stances offer extremely vulnerable perspectives, utilizing relatable human responses to create a more sincere and legitimate message. [More]
Trend Hunter Services
Score: 8.4
This Quarter and Viral Top 4 Examples: 9,712 Total Clicks Date Range: Dec 13 - Feb 14
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Charities make efforts mutually beneficial to draw in prospective activists
Implications - A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction. [More]
Score: 7.1
This Quarter and Hot Top 4 Examples: 8,581 Total Clicks Date Range: Mar 13 - Feb 14
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Health-conscious consumers turn to bizarre solutions to detect bodily changes
Implications - Despite global health improving steadily around the world, consumers are looking to obscure ways to detect problems early on. Speaking to a preference for home remedies and naturopathic approaches, the solutions break the scientific method in hopes of uncovering miracle cures and reinforce a negation of formalized healthcare in lieu of a more DIY ethos that's less expensive and widely attainable regardless of locale. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 2,944 Total Clicks Date Range: Jun 13 - Feb 14
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Unsatisfied with healthcare services, consumers turn to one another for help
Implications - Despite global health being better than ever, many consumers are increasingly dissatisfied with the quality of publicly available healthcare services and are subsequently turning to crowdsourced ways to stay in good health. An expansion of self-diagnosing online tools, the solutions speak to those without access to or the ability to pay for healthcare and decrease dependency on it to prevent overcrowding and exhaustion. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 20,884 Total Clicks Date Range: Apr 13 - Feb 14
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Using humor as a means to connect, brands make light of philanthropic causes
Implications - While the mood with regard to charity is usually quite sombre, a number of brands are disrupting the philanthropic community with campaigns that spoof the very causes being marketed. Lightening the mood with humor, the campaigns take an infantile approach to activism to garner the attention of younger audiences and help transform charitable endeavours into a form of entertainment for enhanced interaction. [More]
Score: 6.8
This Quarter and Hot Top 4 Examples: 5,903 Total Clicks Date Range: Nov 13 - Jan 14
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Brands utilize aspects of digital youth culture to encourage engagement
Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks. [More]