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Score: 5.9
This Month and Mild Top 4 Examples: 7,545 Total Clicks Date Range: Mar 14 - Mar 15
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A need to maintain natural resources prompts unconventional recycling tactics
Implications - As access to resources like water continue to be a struggle, particularly in third world countries, organizations are turning to creative recycling methods to ensure sufficient availability. Creating systems that recycle and filter things like sewage, foundations are not only providing a way to make access to clean drinking water more efficient, but also providing a way to utilize other accessible resources in a useful way. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 14,175 Total Clicks Date Range: Apr 14 - Feb 15
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The fight for gender equality crosses a new surprising boundary
Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of feminism is the inclusion of men in the conversation. This shows a shift in what it means to be a feminist, as well as a shift in what it means to be a man. [More]
Score: 6.7
This Quarter and Hot Top 4 Examples: 3,386 Total Clicks Date Range: May 13 - Feb 15
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Share culture moves past renting and into giving
Implications - The modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources. [More]
Filed in: EcoSocial Good
Score: 6.1
This Quarter and Warm Top 4 Examples: 2,556 Total Clicks Date Range: Jul 14 - Feb 15
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Organizations use technology to integrate social good into a daily routine
Implications - Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 15,885 Total Clicks Date Range: Jul 14 - Jan 15
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New forms of feminist content confront societal standards
Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer. [More]
Trend Hunter Services
Score: 7.7
This Year and V. Hot Top 4 Examples: 6,991 Total Clicks Date Range: Dec 13 - Dec 14
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Charities take a backseat to doing social good through microloans
Implications - It only takes a small amount of money from individuals part of a much larger collective to have a big impact on the world. The most appealing aspect to micro-lending to the public isn't just that it's low risk (the large majority of loans are paid back), but the more personal & communal aspect of micro-lending. [More]
Score: 8.2
This Year and V. Hot Top 4 Examples: 18,831 Total Clicks Date Range: Sep 14 - Dec 14
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Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 15,273 Total Clicks Date Range: May 14 - Dec 14
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Female-centric platforms offer girls a more social form of expression
Implications - Providing a more social form of encouragement, initiatives are turning to social platforms for greater accessibility. Allowing girls to connect with each other through specialized sites and social networks, these platforms provide opportunities for both bonding and teamwork, reflecting a need for more communal methods of empowerment. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 16,424 Total Clicks Date Range: Dec 11 - Oct 14
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Online stars use their influence for a cause
Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 5,647 Total Clicks Date Range: Mar 14 - Oct 14
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Brands use the popularity of collaborations to show off a charitable side
Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising. [More]