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Score: 8.6
This Month and Hot Top 5 Examples: 12,381 Total Clicks Date Range: Jul 15 - Feb 17
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Philanthropic construction adopts an accessible approach
Implications - As consumer demand for corporate social good increases with the rise of Millennial and Gen Z power, construction companies are leveraging their ingenuity to create much needed refuge in developing countries. Architectural projects in these zones demonstrate creativity and adaptability from companies that challenge themselves to build fast, safe and low-cost buildings that, in turn, go a long way towards bringing awareness as well as relief to communities globally. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 1,350 Total Clicks Date Range: Jun 16 - Jan 17
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Public spaces prioritize inclusive well-being through increased accessibility
Implications - As inclusivity and social justice continue to dominate social consciousness, public accessibility increasingly involves more leisurely and interactive activities as communities take pride in taking care of and nurturing the differently abled. Making recreational pastimes more readily available takes priority, particularly as the mental health movement generates awareness to the direct link between happiness and personal well-being. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 14,147 Total Clicks Date Range: Jun 15 - Dec 16
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Kid-focused fashion brands prioritize demographic neutrality and inclusion
Implications - Recognizing the need for more inclusive fashion pieces, kid-oriented brands are expanding their reach to include unisex options, clothing for those with physical disabilities and more, de-stigmatizing traditionally taboo topics. Inclusivity not only humanizes a brand, but shows corporate social responsibility for a youth demographic more concerned with empowerment and equality than any other. This transition in clothing and accessories reflects the consumer need to express one's cause in a visible way. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 12,033 Total Clicks Date Range: Mar 16 - Dec 16
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Online platforms allow influencers to challenge traditional beauty standards
Implications - Prosumers continue to grow mass followings using over-the-top content. Specifically in cosmetics, younger demographics are drawing to influencers who portray beauty in less conventional, more artistic ways. This shift in beauty influencers highlights a new outlet for consumers to comfortably embrace their authentic self. [More]
Score: 6
This Year and Warm Top 6 Examples: 4,708 Total Clicks Date Range: Feb 16 - Nov 16
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Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
Score: 6.4
This Year and Mild Top 6 Examples: 8,944 Total Clicks Date Range: Jun 16 - Nov 16
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Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal. [More]
Score: 5.6
This Year and Mild Top 5 Examples: 3,997 Total Clicks Date Range: Mar 16 - Nov 16
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Brands commodify the process of mobilization and promoting social justice
Implications - As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible. [More]
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Score: 6.5
This Year and Warm Top 6 Examples: 6,129 Total Clicks Date Range: Mar 16 - Nov 16
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Sportswear adapts to fit the needs of increasingly multicultural consumer bases
Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same. [More]
Score: 5.3
This Year and Mild Top 5 Examples: 1,725 Total Clicks Date Range: Feb 16 - Oct 16
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Businesses ensure that their humanitarian-focused models are accessible
Implications - Open-source software and services that benefit the less fortunate are increasing in popularity. The ultimate benefit of open-source services is the variety of voices invited into conversations about quality of life. These platforms of accessibility satisfy the consumer desire for transparent business practices in a very literal sense. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 1,742 Total Clicks Date Range: Aug 15 - Dec 16
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Brands market customizable products to students leaving home
Implications - Many members of Generation Z are entering post-secondary education, introducing a new phase in their lives of more independence and opportunities for self expression. The latter is of special importance to members of the digital generation. For them, digital manifestations of the self are second nature, and so opportunities to physically express oneself in an area as socially driven as a campus are expected and appreciated. [More]