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Score: 8.2
This Month and Hot Top 4 Examples: 12,917 Total Clicks Date Range: Dec 11 - Oct 14
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Online stars use their influence for a cause
Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,681 Total Clicks Date Range: Mar 14 - Oct 14
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Brands use the popularity of collaborations to show off a charitable side
Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 5,696 Total Clicks Date Range: May 13 - Oct 14
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Seeking social involvement, entrepreneurs turn to community retail enterprises
Implications - Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 9,477 Total Clicks Date Range: Feb 13 - Oct 14
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Adding awareness to travel destinations, hotels adopt social good tactics
Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 7,127 Total Clicks Date Range: Apr 13 - Oct 14
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A desire for community bonding has restaurants integrating aspects of social good
Implications - Seeking to bring communities together, restaurateurs are using social initiatives to bring active awareness to dining experiences. Creating spaces that offer social participation or aid individuals in need, this approach to dining adds substance to routine outings, allowing consumers to engage in philanthropy in a more appealing way. [More]
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Score: 6.1
This Quarter and Warm Top 4 Examples: 2,628 Total Clicks Date Range: Sep 14 - Sep 14
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A newfound lust for life has retirees seeking out educational opportunities
Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy. [More]
Score: 6
This Year and Warm Top 4 Examples: 4,463 Total Clicks Date Range: Apr 13 - Aug 14
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Encouraging social good, organizations turn to tech innovations for mass appeal
Implications - Struggling to express the importance of charitable causes, organizations are turning to tech integration for a more subtle approach. Offering methods of donation and educational features through apps and everyday gadgets, these products reflect a move toward more integrated methods of encouraging social good. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 5,942 Total Clicks Date Range: Mar 14 - Aug 14
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The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]
Score: 8.3
This Year and V. Hot Top 4 Examples: 10,466 Total Clicks Date Range: Feb 14 - Aug 14
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Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 64,672 Total Clicks Date Range: Dec 13 - Sep 14
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Social good enterprises use nudity as a means of conveying humanistic endeavors
Implications - Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency. [More]