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Emerging social good opportunities for innovators, entrepreneurs and creative minds

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Score: 5.4
This Week and Mild Top 4 Examples: 1,612 Total Clicks Date Range: Apr 15 - Apr 16
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Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 2,527 Total Clicks Date Range: Jun 14 - Mar 16
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Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,461 Total Clicks Date Range: Jan 15 - Feb 16
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Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]
Score: 9
This Quarter and V. Hot Top 4 Examples: 27,900 Total Clicks Date Range: Oct 14 - Feb 16
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Consumers treat themselves with higher-quality necessities
Implications - Many pleasure-seeking consumers are treating themselves with necessities that not only cover the basics, but also offer a luxury experience. To reconcile the higher cost of such items, consumers want to ensure the product was made ethically and sustainably. In this way, ethical sourcing is less about personal values, and more about a sense of assurance and to divert purchasing guilt. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 3,628 Total Clicks Date Range: Feb 15 - Feb 16
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Consumers align their purchases and values through online services
Implications - As consumers become increasingly aware of the impact of their consumption habits, they begin to take steps to change these harmful behaviors. Through mobile apps and online communities, shoppers are not only able to make smarter purchasing decisions based on their values, but also become apart of something bigger than themselves. Ethical shopping has ultimately become a process of self-actualization that consumers are excited to engage in and share with others. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 3,216 Total Clicks Date Range: Feb 15 - Jan 16
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Free initiatives offer consumers tools that support public health
Implications - As the health and wellness movement continues to influence consumer behavior, low-cost public health initiatives are being offered to consumers as a means of cultivating healthy habits. From public sunscreen dispensers to urban compost systems, these contributions place emphasis on the value of health over profit. This progression speaks to the values of collaborative consumption, as well as the modern understanding of public health as a communal effort. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 4,766 Total Clicks Date Range: Dec 15 - Jan 16
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Consumers favor ethical modes of production for big-ticket wardrobe staples
Implications - As consumers become more mindful of their consumption, they turn to ethical fashion options, even when it comes to major, long-lasting purchases such as outerwear. Beyond sustainability, consumers want reassurance that these garments are made ethically and cruelty-free. This progression signals that ethical production is becoming increasingly important to consumers, especially for products that are meant to endure the test of time. [More]
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Score: 5.6
This Year and Warm Top 4 Examples: 1,908 Total Clicks Date Range: Sep 15 - Jan 16
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Science-focused board games seek to inspire youth to pursue STEM
Implications - As parents consider the best way to encourage healthy development in their children, board games with focuses on topics such as urban planning and optics seek to engage youth in STEM subjects. Such games highlight the genuinely interesting science informing all aspects of daily life, which in turn is aimed to get children interested in disciplines related to math and science. This shift represents a contemporary understanding of the influence of childhood activities on future education and career development. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 2,329 Total Clicks Date Range: Sep 15 - Jan 16
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Initiatives encourage individuals to interact with an aging, often isolated group
Implications - A number of initiatives that seek to provide seniors with a sense of community have begun to emerge, many of which use the sharing economy to encourage interaction with younger generations. Whether specifically targeting the invisibility of older generations or addressing the physical limitations of age, such programs highlight the influence of the Boomer population, as well as the benefits of the peer-to-peer model. This shift also suggests that cross-generational connections are an important part of community building, being closely related to health and well-being of older citizens. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 1,518 Total Clicks Date Range: Apr 15 - Dec 15
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Healthcare in developing countries becomes more accessible with at-home use
Implications - Healthcare in developing countries is becoming more autonomous, with the proliferation of things like self-testing kits and contraceptives designed specifically for women. By giving citizens control over their own health, rather than relying on institutions, these ventures act as a form of empowerment that encourages self-care as a way of life. [More]