DEMOGRAPHICS
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New in Social Good Category List Full Index
| Score:
5.3 | This Month and Mild
Top 6 Examples:
Date Range:
6,147 Total Clicks Jun 11 - Jan 12 |
| Popularity | |
| Activity | |
| Freshness |
Accountable Giving
Charities focus on consumers, rather than placing emphasis on victimsImplications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good. [More]
 Charitable Social Media Books |
 Online Marketplaces for Good |
 Challenge-Based Charity Sites |
 Charitable Fitness Pedometers |
 Charitable Social Media Games |
 Charitable Cuisine Stunts |
Filed in: Pop Culture Charity Internet Social Good Clusters Lifestyle
| Score:
6.6 | This Year and Hot
Top 6 Examples:
Date Range:
78,892 Total Clicks May 11 - Jul 11 |
| Popularity | |
| Activity | |
| Freshness |
Fair Trade Fashion
Ethical clothing choices increasing in availabilityImplications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind. [More]
 Fair Trade Ugandan Goods |
 Ethical Tribal Print Fashion |
 Upcycled Fair Trade Fashion |
 Ethical Web Boutiques |
 Fair Trade Lifestyle Brands |
 Hip Handwoven Attire |
Filed in: Eco Social Business Activism Social Good Clusters Hip Fashion Fashion
| Score:
5.7 | This Year and Warm
Top 6 Examples:
Date Range:
176,002 Total Clicks Jan 10 - Sep 10 |
| Popularity | |
| Activity | |
| Freshness |
Charitable Deviance
Social campaigns place heavier emphasis on attention-grabbing methodsImplications - In a society where charities abound, it is becoming harder for the social-minded consumer to choose where to donate his or her money and time. Competition amongst charities and social initiatives has risen steadily, which has provided the impetus for an increase in unique and innovative charitable projects, some even bordering on bizarre. [More]
 Charitable Body Modifications |
 Gruesome Charity Art |
 Fashionable Charity Tees |
 Charitable Corsets |
 Charitable Stripping |
 Charitable Earthquake Anthems |
Filed in: Social Good Marketing
| Score:
6.5 | This Year and V. Hot
Top 6 Examples:
Date Range:
133,978 Total Clicks Jan 10 - Aug 10 |
| Popularity | |
| Activity | |
| Freshness |
Me-Wear
T-shirts with personal meaning appeal to those who wear everything on their sleevesImplications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves. [More]
 Inappropriate Political Tees |
 iPad T-Shirts |
 Facebook-Stalking Tees |
 Nerdified Apparel |
 Adult 'Toy Story' Style |
 Simpsonized Soccer Shirts |
Filed in: Marketing Branding Social Good Fashion Pop Culture
| Score:
6.8 | This Year and V. Hot
Top 6 Examples:
Date Range:
273,614 Total Clicks Apr 10 - Jul 10 |
| Popularity | |
| Activity | |
| Freshness |
Shocktivism
Activists take a more militant stance through provocative marketing strategiesImplications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism. [More]
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Charitable Body Modifications |
 Riot Photography |
 Social Awareness Greetings |
 Ignorance-Themed Activism |
 Graffitied Endangered Species |
 Toxic Animal Ads |
Filed in: Eco Activism Social Good Marketing
