MTV's Mermaid-Themed Condom Commercials Hits All the Right Spots

By: Ian Andrew Panganiban - Published: Apr 30, 2013 • References: youtube & adsoftheworld
The practice of safe sex has become somewhat complacent during the past year and that's not a good thing, which is why MTV launched its new campaign advocating safe sex, taking a humorous approach.

The video features a guy in a mermaid suit with a voiceover of a girl saying that her boyfriend only likes to have sex by the sea and asks if they should use a condom -- she forgot to mention her boyfriend also likes to dress-up as a greasy mermaid. Afterwards a voice of a guy tells her, "Use it dick. Sex only with a condom."

MTV is trying to approach the issue of safer sex in a fashion that's more relevant in today's youth culture, which is something that most PSAs about safe sex fail to do. Stats for Humdinger Mermaid PSAs Trending: Older & Chilly
Research: 460 clicks in 159 w
Interest: > 3 minutes
Concept: Condom Commercials
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: epic fighter condom ads, ethical vegan condoms, and angelic aids prevention campaigns.