The practice of safe sex has become somewhat complacent during the past year and that's not a good thing, which is why MTV launched its new campaign advocating safe sex, taking a humorous approach.
The video features a guy in a mermaid suit with a voiceover of a girl saying that her boyfriend only likes to have sex by the sea and asks if they should use a condom -- she forgot to mention her boyfriend also likes to dress-up as a greasy mermaid. Afterwards a voice of a guy tells her, "Use it dick. Sex only with a condom."
MTV is trying to approach the issue of safer sex in a fashion that's more relevant in today's youth culture, which is something that most PSAs about safe sex fail to do.
Stats for Humdinger Mermaid PSAs
Trending: Older & Chilly
Research: 460 clicks in 156 w
Interest: > 3 minutes
Concept: Condom Commercials
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
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