Targeted Youth

Kids clothing gets the customized treatment with specifically targeted labels

Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
SCORE: 6.3
Warm Top 4 Examples: 17,778 Total Clicks Jul 14 - Jun 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureFashionJewelrySocial Media
Urban Youngster Fashion - Heart N Soul Offers Spunky Clothing and Accessories for Little Ones
SCORE: 7.5
Viral 10,006 Clicks Pub: Feb 18, 15
Urban Youngster Fashion
Heart N Soul Offers Spunky Clothing and Accessories for Little Ones
Heart N Soul is an online boutique dedicated to contemporary kids fashion. Created by two Canadian moms, Lori and Rachelle, who scour the globe for spunky, edgy clothing, Heart N Soul fills a... [More]
Social Media Footwear Campaigns - I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
SCORE: 6.9
V. Hot 4,115 Clicks Pub: Jul 25, 14
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
I Heart Ugg is a new brand of fashion from UGG Australia for tween girls launching with a singular social media footwear campaign. A perfect outlet to attract these young consumers, the label has... [More]
Kid-Focused Streetswear Platforms - Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
SCORE: 4.7
Mild 1,438 Clicks Pub: Mar 17, 15
Kid-Focused Streetswear Platforms
Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
Yellow Lolly is an online marketplace that caters to parents with an appreciation for unique kids fashion. The e-commerce site will appeal to miniature fashion fans with an appreciation fro artistic... [More]
Emoticon Charm Bracelets - Baublebar Creates Cute and Chic Jewelry for Tech Savvy Tweens
SCORE: 4.9
Mild 2,219 Clicks Pub: Dec 23, 14
Emoticon Charm Bracelets
Baublebar Creates Cute and Chic Jewelry for Tech Savvy Tweens
Baublebar has released a line of emoticon charm bracelets adorably and appropriately dubbed Emoticharm Bracelet. Immortalizing each of the iconic emojis in metallic finishes and stringing them on... [More]