McDonald's is Testing Out Build-Your-Own-Burger Locations in the US

By: Laura McQuarrie - Published: Dec 5, 2013 • References: brandeating & foodbeast
McDonald’s is experimenting with two Build-Your-Own-Burger concept locations in Southern California and Illinois.

McDonald’s Build-Your-Own-Burger locations follow in the footsteps of other chains that use this concept like The Counter and Smashburger. At these locations, McDonald’s lets its customers completely customize their burgers from the base bun to the sauces that top off the burgers.

The two trial locations are outfitted with custom-designed iPad ordering systems and special ‘BYOB’ signage outsides the stores that makes its new offerings known. For those who are feeling less than creative, McDonald’s also has some of its classic items on the menu. But this is an exciting concept that totally takes customization to the next level, even if it might slow down the ordering process because there are so many choices for people to make. Stats for Burger-Customizing Chains Trending: Older & Popular
Research: 12,591 clicks in 128 w
Interest: 1.9 minutes
Concept: Build Your Own Burger
Related: 86 examples / 66 photos
Segment: Males, 18-35
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