There is certainly value when it comes to consistency in branding strategies, but this might be outweighed by the delight that Communitea packaging delivers. Every one of the 12 types of loose leaf blends has a different image that's executed in a distinctive style.
SOGOOD of the Netherlands has been working with a village in Sri Lanka whose inhabitants are quite active in this project. Living where the herbs and flowers are sourced, the people have a great role in the production of this brand of hot beverage. Their colorful personalities and talents are referenced in the multifaceted approach to decorating the individual sachets and the larger boxes that make up Communitea packaging. Drawings, accessories, patterns and pictures provide snippets of the local culture.
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Concept: Communitea Packaging
Related: 87 examples / 67 photos
Segment: Neutral, 4-55+
Comparison Set: 32 similar articles, including: divine drawer-like cartons, purist patterned pop cans, and compacted geometric packaging.
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