Smartphone users turn to apps for instantaneous nutrition needs
Implications - Smartphone apps geared towards food are placing evident emphasis on nutritional wants and needs. This tech-meets-dining movement is in tune with Millennials who are preoccupied with wellness and who are constantly plugged in, providing them with access to in-demand digital content while on the go, while also lending to a less reactive approach to fitness that Millennials prefer over older generations.
Workshop Question - Describe a new app or app feature that could be connected to your product or service to educate your consumer.
Trend Themes
1. Personalized Nutrition Apps - Apps that offer personalized meal plans based on the user's health goals and fitness data are gaining popularity among Millennials who are preoccupied with wellness.
2. Healthy Eating Apps - Health conscious individuals are looking for apps that help them make better food choices, with features like suggested alternative grocery items, recipe ideas, and meal planning tools.
3. Image Recognition Calorie Estimation Apps - Apps that use image recognition technology to determine the calorie count of a meal by a single photo is an innovation that could soon be available to consumers, helping them keep better track of their diet and food diary.
Industry Implications
1. Health and Wellness Industry - Health and wellness industries can capitalize on these trends by developing personalized nutrition and healthy eating apps that cater to the individual's needs and goals.
2. Fitness and Exercise Industry - Incorporating healthy nutrition and meal planning tools into fitness and exercise apps can help users achieve their fitness goals more efficiently and holistically.
3. Technology Industry - The development of image recognition and other AI technologies that assist users in making healthier food choices presents a huge opportunity for the technology industry to disrupt the health and nutrition market.
