Alabama's Pieology Aims to Be a "Study in Custom Pizza"

By: Rebecca Byers - Jan 6, 2016
References: facebook & pieology
Aiming to offer artisan quality pizza "with no limits," Pieology is a fast-growing custom pizza chain currently boasting 92 locations across the United States. The innovative personalized menu option is the basis of Pieology's business model and suggests an interest in endless choices on the part of consumers.

Pieology's current menu selections mean that there are an incredible 78 billion options for how your pizza may turn out. Inspired by the imagination of their customers, Pieology is changing how consumers think about ordering pizza. Each Pieology location is

Based in Rancho Santa Margarita, California, Pieology is an example of the current obsession with so-called "build your own" menus that extend to consumers the kind of control they want over their dishes.