From Branded Bike-Share Programs to Kids Crossfit Equipment

By: Rebecca Byers - Feb 28, 2016
The top February 2016 health ideas showcase the continually expansive influence of the health and wellness movement, and the increasing number of resources consumers are willing to allocate for purchases that support their healthy routine.

In an intriguing cross-promotion from UK auto services brand Kwik Fit, the innovative chain of garages developed a workout class that made use of excess tires. The 30-minute 'Fit Kwik' classes were developed in collaboration with celebrity personal trainer Mikah Simpson and signal the continued emphasis consumers are placing on health and fitness.

Separately, a recently announced partnership between Nike and its home city of Portland, Oregon, will see the activewear brand donate a whopping $10 million over a five-year period for the creation of BIKETOWN, a comprehensive municipal bike-share program.