Branded Holiday

Brands seek to create organic buzz online with product-centered dates

Implications - In an effort to carve out a place in the minds of consumers, brands create product-centered holidays that give individuals a reason to engage with the product. This progression can also be seen as a natural extension of emotive marketing in its effort to cultivate a sentimental or nostalgic moment that consumers can feel a part of.
SCORE: 5.1
This Year and Mild Top 5 Examples: 4,121 Total Clicks Apr 15 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleSportsCommercials
Celebratory Coffee Giveaways - Krispy Kreme is Handing Out Free Goodies for National Coffee Day
SCORE: 6.2
Warm 715 Clicks Pub: Sep 29, 15
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
September 29th marks the event known as National Coffee Day where all things caffeinated are celebrated. In keeping with this holiday, popular donut chain Krispy Kreme is playing to give out free... [More]
Cocktail-Centric Holiday Campaigns - Belvedere Vodka Gears Up for World Martini Day with a Contest
SCORE: 5
Warm 1,339 Clicks Pub: May 27, 15
Cocktail-Centric Holiday Campaigns
Belvedere Vodka Gears Up for World Martini Day with a Contest
In order to give everyone a chance at celebrating World Martini Day in high style, Belvedere Vodka has kicked off an exciting contest and digital campaign. This year’s World Martini Day will... [More]
Nitro-Infused Cold Brews - The Nitro Cold Brew is Stumptown's Ode to National Cold Brew Day
SCORE: 3.1
Mild 1,300 Clicks Pub: Apr 21, 15
Nitro-Infused Cold Brews
The Nitro Cold Brew is Stumptown's Ode to National Cold Brew Day
In honor of National Cold Brew Day, cult West Coast coffee purveyors Stumptown Roasters have released a nitrogen-infused canned cold brew. Contained in special aluminum cans, the brew is paired with... [More]
Signature Dish Digital Campaigns - These Popeyes E-Cards Celebrate the Brand's National Biscuit Day
SCORE: 3.3
Untested 665 Clicks Pub: May 14, 15
Signature Dish Digital Campaigns
These Popeyes E-Cards Celebrate the Brand's National Biscuit Day
National Biscuit Day is an annual celebration at southern-style fast food chain Popeyes dedicated to the iconic side dish. Potentially Popeyes’ most popular menu item, the buttermilk biscuits... [More]
Annual Sports Holiday Campaigns - Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
SCORE: 2.8
This Year and Untested 102 Clicks Pub: Jul 16, 16
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
Foot Locker’s annual ‘Week of Greatness’ kicked off with two commercials that starred the comedian Tracy Morgan. The Week of Greatness begins the holiday season and is in... [More]