STEMinine Play

Young girls get involved in science, tech, engineering & math

Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.
SCORE: 4.3
Mild Top 4 Examples: 5,509 Total Clicks Apr 14 - Jun 15
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DEMOGRAPHICS
Girl-Targeted Science Kits - Yellow Scope Produces Creative and Rigorous Science Kits for Girls
SCORE: 4.9
Warm 2,680 Clicks Pub: Mar 31, 15
Girl-Targeted Science Kits
Yellow Scope Produces Creative and Rigorous Science Kits for Girls
Yellow Scope is a company creating creative and rigorous science kits for girls thanks to a recently completed a successful Kickstarter campaign. Founded by female scientists Kelly McCollum and... [More]
Skill-Building Toy Shops - Amazon Launched a Store for Featuring Educational and Fun STEM Toys
SCORE: 4.1
Mild 1,234 Clicks Pub: Apr 7, 15
Skill-Building Toy Shops
Amazon Launched a Store for Featuring Educational and Fun STEM Toys
To promote STEM toys that help kids develop new skills in a science, technology, engineering or math discipline, online retailer Amazon created a specially dedicated shop on their site. Accessible... [More]
Girl-Targeted Tech Programs - This 3D Printing Project Enables You to Invest in Girls' Education
SCORE: 3.5
Mild 932 Clicks Pub: Mar 30, 15
Girl-Targeted Tech Programs
This 3D Printing Project Enables You to Invest in Girls' Education
This 3D printing project aims to get more girls in Africa into subjects like science, technology, engineering and math. From non-profit organization Youth For Technology, 3D Africa is a charitable... [More]
Empowering Engineering Toy Ads - This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
SCORE: 3.5
Untested 663 Clicks Pub: Apr 10, 14
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
Goldiblox’ toys for girls are a huge proponent for inspiring young girls to think like engineers and their rejection of traditional toys targeted towards girls is pretty evident in the ‘... [More]