Customized Social

Consumers search for ways to further customize their online personas

Implications - Consumers are aware that curating an online presence has become a means of nurturing one's own personal brand. In today's hyper-individualistic climate, customization is paramount for those looking to take that brand to the next level. Social networks are tapping into this unique need by offering personalized tools, services and apps, which ultimately indicate how important expressing oneself accurately online is to consumers.
SCORE: 5.3
This Year and Mild Top 4 Examples: 1,946 Total Clicks May 14 - Feb 16
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Activity
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DEMOGRAPHICS
Personalized Mobile Blogging Apps - You Can Now Customize Tumblr Themes on the Mobile Tumblr App
SCORE: 6.2
Warm 990 Clicks Pub: May 12, 14
Personalized Mobile Blogging Apps
You Can Now Customize Tumblr Themes on the Mobile Tumblr App
Being able to customize Tumblr themes on the microblogging website has always been a really important way for users to show off their unique personalities. Now, instead of a basic mobile-optimized... [More]
Customizable Social Media Filters - This App is Now Letting Users Create Their Own Geofilters
SCORE: 5
This Year and Mild 731 Clicks Pub: Feb 23, 16
Customizable Social Media Filters
This App is Now Letting Users Create Their Own Geofilters
Snapchat recently announced that it will now allow brands and business to create their own geofilters. Although geofilters began as a way for users to add flair to their photos and videos while... [More]
Social Media Priorities - The Facebook See First Feature Lets People Prioritize Friends
SCORE: 3.5
Mild 141 Clicks Pub: Jun 19, 15
Social Media Priorities
The Facebook See First Feature Lets People Prioritize Friends
As social media platforms continue to evolve, it’s important that they keep in mind the needs and wants of the users; that’s where the Facebook See First feature comes into play. When a... [More]
Emotive Social Media Fonts - Bedazzle is an Online Font Generator That Adds Emphasis to Phrases
SCORE: 4
Untested 84 Clicks Pub: Oct 20, 15
Emotive Social Media Fonts
Bedazzle is an Online Font Generator That Adds Emphasis to Phrases
It can be very hard to capture exactly what you want to say in 140 characters on Twitter, which is why this online font generator exists—allowing users to bold, italicize and “fancify&#... [More]