Facebook has just introduced an exciting new tool that will have direct marketers falling head over heels for: app install ads. Businesses and brands will be able to reach consumers even more conveniently by allowing them to sell their products and services through apps. Although this concept already exists online, on mobile it was a different beast.
Now thanks to Facebook, app install apps make mobile purchases much more accessible. Tech Crunch notes, "Facebook is now letting deep linking handle that last chore instead, which could increase conversion rates to the point that app install ads and direct marketing can be one and the same." With this in mind, the shift in connecting with consumers is becoming even deeper. It will be interesting to see how people respond to this method.
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