This video called Action font uses the human body for communication in a very literal way. The three people in the video each have quality martial arts skills. The first man seen is an extreme martial arts specialist; the second man is a parkour specialist and the woman is a rhythmic gymnast.
They created a unique font with their bodies that is used to convey birthday messages on Facebook. The project is both humorous and interesting. This is an inventive human body communication project by extreme martial artists. It is a case of viral marketing by social media for martial arts culture. This will surely be popular with those looking to send out an extra-special birthday wish to their friends.
Stats for Body-Based Typography
Trending: Older & Average
Research: 1,871 clicks in 188 w
Interest: > 3 minutes
Concept: ACTION FONT
Related: 98 examples / 75 photos
Segment: Males, 18-55
Comparison Set: 36 similar articles, including: typographic superhero busts, stacked money typography, and minimalist clothing fontvertising.
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