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Score: 7.5
V. Hot Top 4 Examples: 32,597 Total Clicks Date Range: Oct 14 - Feb 16
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Consumers treat themselves with higher-quality necessities
Implications - Many pleasure-seeking consumers are treating themselves with necessities that not only cover the basics, but also offer a luxury experience. To reconcile the higher cost of such items, consumers want to ensure the product was made ethically and sustainably. In this way, ethical sourcing is less about personal values, and more about a sense of assurance and to divert purchasing guilt. [More]
Score: 5.6
Warm Top 4 Examples: 26,666 Total Clicks Date Range: Jul 14 - Jun 15
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Fashion labels reject the gender binary through neutral underwear designs
Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook. [More]
Score: 4.7
Warm Top 6 Examples: 40,595 Total Clicks Date Range: Nov 12 - Mar 14
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Eccentric lingerie reflects a turn toward more individualized expression
Implications - With viral media and online culture resulting in more open and expressive methods of communication, modern consumers are becoming more comfortable with showcasing their own individuality. Offering an alternative to the traditionally sultry undergarments, eccentric lingerie allow individuals to showcase more of their personal tastes, demonstrating less focus on physical attributes and more attention on allowing consumers to indulge in their own distinctive personalities. [More]
Score: 4.9
Hot Top 5 Examples: 78,756 Total Clicks Date Range: Aug 12 - Apr 13
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Unconventional undergarments redefine what's attractive
Implications - Up until this point, what constituted "good lingerie" was whether a piece served its function and its ability to flatter the body. In an age of personal branding however, consumers are demanding more from their undergarments. This has resulted in a slew of niche unmentionables. This signifies a change in what's seen as "sexy," putting personality at the forefront of attraction. [More]
Score: 5.5
Warm Top 6 Examples: 163,374 Total Clicks Date Range: Apr 09 - Dec 09
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Embellished leggings are an affordable way to spruce up any outfit
Implications - Leggings have become credit crunch go-to fashion pieces, particularly those with unique colors or detailing like intricate stitching, rhinestones or intentional rips. Whether couture or fast fashion, embellished legwear has become an easy, lightweight and affordable way to add flair to any outfit. [More]
Score: 5.9
Hot Top 6 Examples: 377,841 Total Clicks Date Range: Jan 09 - Mar 09
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Laugh-inducing clothing brings understated whimsy to fashion
Implications - When times are tough, a laugh is hard to come by. Undergarments with a sense of humor remind the wearer that no matter how hard the day is, they’re safeguarding a silly secret. And mismatched collections similarly speak to tight budgets that can’t accommodate luxuries like matching lingerie. [More]
Score: 6.7
Viral Top 5 Examples: 817,780 Total Clicks Date Range: Nov 06 - Sep 08
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Feminine characteristics in the new male lingerie movement
Implications - Whether it’s the rise in openly gay marriages, or simply a desire to dress up more for romantic encounters in general, men are expressing a yearning to dress in erotic, fem-style lingerie. This trend opens up an unlimited amount of new product categories that only need a simple refit. [More]
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Score: 5.9
Hot Top 6 Examples: 863,395 Total Clicks Date Range: Jan 08 - Sep 08
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Underwear secrets that make modern fashions more comfortable and aesthetic
Implications - Fashion designers are getting more elaborate with their gowns, and often that means abnormal cuts and the chance of bra exposure. To address this, innovative lingerie designers have created underwear, bras and other covert accessories that hugely impact the success of modern fashions. [More]
Score: 6.4
V. Hot Top 6 Examples: 681,702 Total Clicks Date Range: Apr 07 - May 09
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Offbeat undergarments and swimwear uncovered
Implications - Consumers are always on the hunt for the unique and innovative, and always in search of fashion and accessories that enhance their confidence by emphasizing (or disguising) certain physical attributes. Underwear is a prime example of how this is applicable in even the most private and intimate scenarios. [More]