DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Underwear Category List Full Index
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Niche Sensuality Unsexy Versatile Flair Funderwear Male Lingerie Functional Fashion |
Intimate Innovation Swimming in New Waters 1695 Total PRO Trends™ |
| Score:
7.5 | This Quarter and Warm
Top 5 Examples:
Date Range:
14,758 Total Clicks Aug 12 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Niche Sensuality
Unconventional undergarments redefine what's attractiveImplications - Up until this point, what constituted "good lingerie" was whether a piece served its function and its ability to flatter the body. In an age of personal branding however, consumers are demanding more from their undergarments. This has resulted in a slew of niche unmentionables. This signifies a change in what's seen as "sexy," putting personality at the forefront of attraction. [More]
 Electrically Illuminated Lingerie |
 Sliced Sketched Couture |
 Embellished Galactic Undergarments |
 Seductively Nerdy Undergarments |
 Interactive Sci-Fi Lingerie |
Filed in: Fashion Underwear
| Score:
6.9 | V. Hot
Top 6 Examples:
Date Range:
228,235 Total Clicks Dec 10 - Jun 11 |
| Popularity | |
| Activity | |
| Freshness |
Unsexy
Intentionally grotesque undergarments poke fun at traditional “sex appeal”Implications - Sex is no longer a taboo subject as books, TV, movies and advertising have consumers embracing both traditional and non-traditional ideals of sex. One area where tradition is being pushed aside is the design of underwear. While usually focused on sultriness and the standard definition of “sex appeal,” some undergarments are being designed as exactly the opposite. These intentionally gaudy, nerdy or just plain awkward pieces showcase a more flippant attitude toward sex while countering the conventional ideals of what is deemed “sexy.” [More]
 Time-of-the-Month Tanga Undies |
 Naughty Nerd Shows |
 Zombie Unicorn Undies |
 Prissy Ribboned Panties |
 Business-Pleasurable Suits |
 Denim Boxer Briefs |
Filed in: Unique Fashion Lifestyle Bizarre Underwear Clusters
| Score:
5.7 | Hot
Top 6 Examples:
Date Range:
150,984 Total Clicks Apr 09 - Dec 09 |
| Popularity | |
| Activity | |
| Freshness |
Versatile Flair
Embellished leggings are an affordable way to spruce up any outfitImplications - Leggings have become credit crunch go-to fashion pieces, particularly those with unique colors or detailing like intricate stitching, rhinestones or intentional rips. Whether couture or fast fashion, embellished legwear has become an easy, lightweight and affordable way to add flair to any outfit. [More]
 Sheer Opaque Tights |
 Embellished Leggings |
 Golden Tights |
 Alphabetights |
 Shredded Leggings |
 Lumber Leggings |
Filed in: Fashion Underwear Hip Fashion
| Score:
6 | V. Hot
Top 6 Examples:
Date Range:
314,356 Total Clicks Jan 09 - Mar 09 |
| Popularity | |
| Activity | |
| Freshness |
Funderwear
Laugh-inducing clothing brings understated whimsy to fashionImplications - When times are tough, a laugh is hard to come by. Undergarments with a sense of humor remind the wearer that no matter how hard the day is, they’re safeguarding a silly secret. And mismatched collections similarly speak to tight budgets that can’t accommodate luxuries like matching lingerie. [More]
 Lace Underwear for Men? |
 Fat-Burning Underwear |
 Love Note Panties |
 Playful Underwear Campaigns |
 Female Loincloths |
 Bloomer Revivals |
Filed in: Fashion Underwear
| Score:
6.8 | Viral
Top 5 Examples:
Date Range:
578,543 Total Clicks Nov 06 - Sep 08 |
| Popularity | |
| Activity | |
| Freshness |
Male Lingerie
Feminine characteristics in the new male lingerie movementImplications - Whether it’s the rise in openly gay marriages, or simply a desire to dress up more for romantic encounters in general, men are expressing a yearning to dress in erotic, fem-style lingerie. This trend opens up an unlimited amount of new product categories that only need a simple refit. [More]
 AussieBum Wondercup |
 Male Lingerie |
 Men's Lingerie (UPDATE) |
 Men's Lingerie |
 Padded Underwear for Men |
Filed in: Fashion Fashion for Men Underwear
