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Playful Underwear Campaigns Edit
Jumping and Dancing in Undies for Acne

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Playful Underwear Campaigns
Jumping and Dancing in Undies for Acne
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Playful Underwear Campaigns - Jumping and Dancing in Undies for Acne (VIDEO)
Jumping and Dancing in Undies for Acne
 Published: Mar 12, 09
 Views: 6,085

Swedish brand Acne have collaborated with British filmmaker Richard Brandon Cox on a playful and rather unusual ad campaign for their new Spring/Summer 2009 and recent Fall/Winter 2008-2009 Acne Underwear campaigns.

Instead of a usual print ad campaign, Cox produced silent movies with one model showcasing the underwear collection in engaging and fun ways.

For the S/S 09 video (above), model Jamie Jewitt jumps on a trampoline and poses in the air while a blonde model dances his way through the recent fall collection (below). 


References:  shop.acnestudios, homotography.blogspot

Filed In:  commercials,  fashion,  fashion for men,  marketing,  underwear






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Playful Underwear Campaigns