Swedish brand Acne have collaborated with British filmmaker Richard Brandon Cox on a playful and rather unusual ad campaign for their new Spring/Summer 2009 and recent Fall/Winter 2008-2009 Acne Underwear campaigns.
Instead of a usual print ad campaign, Cox produced silent movies with one model showcasing the underwear collection in engaging and fun ways.
For the S/S 09 video (above), model Jamie Jewitt jumps on a trampoline and poses in the air while a blonde model dances his way through the recent fall collection (below).
Stats for Playful Underwear Campaigns
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Concept: Playful Underwear Campaigns
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Playful Underwear Campaigns
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