Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity

By: Corinne Guirgis - May 27, 2015
References: playout-underwear & buzzfeed
Play Out Underwear, noted gender neutral underwear makers of record, is breaking beauty boundaries once again. Its newest ad campaign features a series of gorgeous shirtless women wearing the brand's unisex undergarments, with a special twist. Each of the models are breast cancer survivors who have undergone double mastectomies!

Co-founder Abby Sugar says of the campaign, "Each of them had a really impressive and inspiring story that I think other people can learn from, and since we only do bottoms, it was perfect."

Not your run of the mill underwear ad, but then again, Play Out Underwear is not your run of the mill underwear brand. Each photo challenges what it means to be sexy and is an important show of support for those undergoing the mastectomy process who fear for their femininity.