Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
The Jog Kokoon Running Bra by Decathlon Canada is designed with the specific needs of breast cancer survivors in mind. Co-created with input from patients and medical staff at the Oscar Lambret Centre in France, this sports bra offers several noteworthy features.
Firstly, Decathlon Canada prioritizes optimal comfort through the use of soft, breathable materials that provide gentle support. The seamless design of the bra is another advantage, as it minimizes chafing and irritation. This focus on comfort is crucial for individuals who may have undergone breast surgery and have sensitive skin. Additionally, the front closure of the Jog Kokoon Running Bra is designed for ease of use, making it accessible for individuals with limited arm mobility.
Image Credit: Decathlon Canada
Firstly, Decathlon Canada prioritizes optimal comfort through the use of soft, breathable materials that provide gentle support. The seamless design of the bra is another advantage, as it minimizes chafing and irritation. This focus on comfort is crucial for individuals who may have undergone breast surgery and have sensitive skin. Additionally, the front closure of the Jog Kokoon Running Bra is designed for ease of use, making it accessible for individuals with limited arm mobility.
Image Credit: Decathlon Canada
Trend Themes
1. Comfort-focused Activewear - The Jog Kokoon Running Bra exemplifies the trend of comfort-focused activewear designed for specific needs.
2. Inclusive Design - Decathlon Canada's co-creation process for the sports bra showcases the trend of inclusive design in the fashion industry.
3. Medical Collaboration - The collaboration between Decathlon Canada and the Oscar Lambret Centre demonstrates the trend of medical collaboration in product development.
Industry Implications
1. Sports Apparel - The Jog Kokoon Running Bra is set to disrupt the sports apparel industry with its unique design catering to breast cancer survivors.
2. Fashion - The co-designed sports bra highlights the potential for disruption in the fashion industry by addressing the needs of a specific audience.
3. Healthcare - Decathlon Canada's collaboration with the Oscar Lambret Centre presents an opportunity for disruption in the healthcare industry by integrating medical expertise into product design.
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