From Ugly Workout Campaigns to Recognizable Minimalist Logos

By: Laura McQuarrie - Jan 31, 2016
From movie spoiler posters to star-studded holiday campaigns, the top 2015 print trends are more steeped in pop culture than ever. Some of the best examples of this include Balenciaga's Fall campaign that stars a variety of celebrity siblings, the Pushkin Institute's Disney-inspired ads, as well as print ads from McDonald's that reference The Simpsons, The Wizard of Oz and more.

While print may be viewed by many as a dying form of advertising, there are plenty of creative marketers that are fusing tech and paper for marketing. One of the best examples of this is the PaperPulse System, which turns ordinary stationery into animated electronics.

For a more in-depth look into the world of marketing, consult Trend Hunter's 2016 Trend Report. In addition to exploring concepts like Interactive Print and Meta-Marketing, this report delves into creative publicity stunts, commercials and branding.