The Terre des Femmes Campaign Makes a Bold Statement About Clothing Choices

By: Meghan Young - Mar 21, 2015
References: frauenrechte.de & designtaxi
Terre des Femmes is a human rights group that has turned its eye to women's clothing choices for a powerful ad campaign titled 'A Woman's Worth.' It centers around images of a woman's chest, legs and feet in order to show the levels of first impressions a woman can make depending on what she's wearing.

Created by Miami Ad School Europe, which is based in Hamburg, Germany, the Terre des Femmes campaign overlays a scale on each image. This scale ranges from 'prude' to 'whore' depending on where the length of shirt or skirt begins or ends. Utterly eye-opening, the Terre des Femmes ad campaign cleverly shows how unfairly judged women can be based solely on what they wear. This can result in lines being crossed.