The L'Officiel III Campaign Shows How Beauty is Stronger Than the Beast

By: Meghan Young - May 15, 2015
References: publicis & adeevee
This beauty store ad campaign turns the idea of beauty and the beast on its head. It depicts beauty as stronger than the beast, which could readily be linked to a sense of confidence to tackle the obstacles of the day when feeling good both inside and out. Although L'Officiel III's beauty store ad campaign can be viewed in a number of ways, this is certainly one of the stronger interpretation.

Conceived and executed by the Publicis ad agency based in Sao Paulo, Brazil, the beauty store ad campaign was art directed by Cicero Souza with creative direction by Henrique Mattos, Daguito Rodrigues and Kevin Zung. It specifically addresses unwanted hair, showing that the 'beast' is actually a manifestation of a hairy body. A playful take on a daily ritual, the campaign will resonate deeply with women.