Escala Creates Series of Eye-Opening Ads for Brazil's Ministry of Labor

By: Meghan Young - Apr 4, 2015
References: portal.mpt.gov.br & designtaxi
The Ministry of Labor in Brazil is looking to raise awareness around the treatment of employees in the workforce. It's easy to get stuck not only in a routine, but a bad job as well when maintaining a lifestyle is important. The Ministry of Labor hammers home the point that minimizing employee potential, threatening an employee, isolating an employee and offending an employee all fall under the category of moral harassment.

Created by communications and marketing agency Escala, the Ministry of Labor ad campaign references Brazilian culture in the print ads. Although it might be common practice for some or all of these actions to take place in an office environment, the Brazilian government is trying to make a difference.