The Zim Campaign Expresses How 'Love is Colorful'

By: Meghan Young - Mar 26, 2015
References: zimcolor & adeevee
The recent ad campaign for Zim appropriately features colored powder products -- just not in the way a person might expect. Revolving around romantically linked couples, who have been dosed in colored powder, it focuses on a simple yet beautiful statement, "Love is colorful." This can be taken in a number of ways, which is represented by same-sex couples as well as the color of their skin.

Playful and powerful, the colored powder campaign was conceived and executed by Tuppi, an ad agency based in Salvador, Brazil. It was creative directed by Lucas de Ouro with art direction by Lucas de Ouro and photography by Dodô Villar. Relevant to the world for a number of reasons, it also has a summery vibe that is perfect for the upcoming season.