From Anime Banking Campaigns to Kingpin Insurance Ads

By: Laura McQuarrie - Mar 2, 2016
Most of these insurance commercials use humor to address preparing for life situations that nobody wants to have to anticipate, let alone pay for. In order to reach current and future Millennial consumers who are looking to protect their assets, Esurance used Breaking Bad's Walter White to deliver a message, while Geico is also speaking the language of young consumers with help from Portlandia and its own made-up "Brocabulary."

Rather than eliciting laughs from viewers, insurance commercials from brands like Aetna, Thai Life Insurance and Beagle Street aim to share heartwarming stories that play with the emotions in an equally as powerful ways.

Whether its message is humorous or serious, these insurance commercials make a point to emphasize what its target audience tends to value most in life.