AAA's Auto Insurance Ad Reveals How It Improves Overall Life

By: Laura McQuarrie - Mar 17, 2016
References: aaa & adweek
Rather than just focusing on its roadside assistance services, AAA's 'Miles of Life' insurance commercial emphasizes how its insurance improves the lives of its members.

While a speedometer is running in the background, the commercial provides snapshots of an ordinary family's life, through both triumphs and low moments like accidents and keys that have been left behind. The number that appears on the speedometer is 160,000, which AAA notes is the number of miles customers typically reach before they need to take advantage of their car insurance policy.

At the end of the commercial, AAA features the tagline: "Insurance that's not just insurance," reminding that its members are able to get more out of every day with perks like assistance with planning trips and discounts on everything from clothing to restaurants and entertainment.