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The Wonderbra of Men's Swimwear

By: Eva Rubenov - Published: • References: aussiebum & core77
Australian fashion house AussieBum has created the Wondercup. The Wondercup is the men's equivalent of a Wonderbra, which means padded underwear to make you appear like more of a man. AussieBum founder Sean Ashby stated, "This design uses all of the natural assets of the person, whether they be big, small or indifferent. It basically lifts, separates and extends."

Does the brand sound familiar? Last year, AussieBum brought us Vitamin Enriched Underwear. Stats for AussieBum Wondercup Trending: Older & Buzzing
Traction: 143,200 clicks in 408 w
Interest: 4 minutes
Concept: AussieBum Wondercup
Related: 62 examples / 48 photos
Segment: Males, 18-55
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