A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment.
Trend Themes
1. App-connected Intimacy - Apps and products that aid intimacy in an on-demand fashion are on the rise.
2. Bluetooth Intimacy Gadgets - Activity trackers and sex toys with Bluetooth are gaining popularity, allowing users to track and share intimate statistics with their partner through smartphone apps.
3. Explicit Hook-up Apps - Apps that abandon all pretense and market themselves as strictly for hook-ups and casual sex are gaining user attention.
Industry Implications
1. Sex Toys - Manufacturers can develop Bluetooth-enabled sex toys and narrative-focused pleasure devices to provide hands-free and personalized experiences for customers.
2. Dating and Hook-up Apps - Developers can create highly specialized apps like Mixxxer and 3nder to cater to specific user interests with the help of mobile functionality and geolocation features.
3. Wearable Technology - Companies can create intimacy gadgets like the Sexfit by Bondara that track intimate statistics and enhance pleasure with added features like LED lights and vibrations.
