Maker Play

Toy shops integrate customization features to increase involvement

Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
SCORE: 5.6
This Year and Mild Top 6 Examples: 9,067 Total Clicks Jan 15 - Jun 16
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Consumer Insight Topics: MarketingBrandingLife-Stages
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SCORE: 7.9
This Year and Warm 1,603 Clicks Pub: Jun 20, 16
DIY Toy Store Figurines
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SCORE: 3.5
Mild 1,920 Clicks Pub: Jan 28, 15
Toy-Creating Kiosks
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SCORE: 4.1
Mild 1,233 Clicks Pub: Apr 7, 15
Skill-Building Toy Shops
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SCORE: 3.7
Mild 2,987 Clicks Pub: Apr 10, 15
Entertaining Toy Shops
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DIY Fashion Design Kiosks - American Girl's Truly Me Signature Studio Lets Users Customize Dolls
SCORE: 3.5
This Year and Untested 88 Clicks Pub: Jun 20, 16
DIY Fashion Design Kiosks
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