Alcoholic Athleticism

Liquor labels update beverages with sporty twists for active consumers

Implications - Liquor labels are adding athletic twists to beverages in the interest of sports enthusiasts. While alcohol and athleticism aren't typically associated, this merger is illustrative of the buying power of millennials who are typically drawn to active lifestyles that promote health and wellness within numerous consumer categories.
SCORE: 4.4
This Year and Mild Top 6 Examples: 5,041 Total Clicks Feb 14 - Mar 16
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Protein-Enriched Beers - This High-Protein Beer is Designed for Health-Conscious Beer Drinkers
SCORE: 7.2
This Year and Warm 685 Clicks Pub: Mar 2, 16
Protein-Enriched Beers
This High-Protein Beer is Designed for Health-Conscious Beer Drinkers
‘Barbell Brew’ is a high-protein beer that helps gym-goers stay fit without giving up their favorite drink. While beer and fitness do not usually go together, this protein-enriched... [More]
Tennis-Themed Beverage Branding - Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
SCORE: 5.6
Warm 824 Clicks Pub: Jun 23, 15
Tennis-Themed Beverage Branding
Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
Champagne Lanson’s beverage branding celebrates the upcoming Wimbledon championship. The English tennis tournament is a renowned event that inspired the company’s latest marketing effort,... [More]
Health-Promoting Brews - Work Out and Still Enjoy Having a Cold One with Lean Machine Ale
SCORE: 2.7
Mild 1,846 Clicks Pub: Feb 17, 14
Health-Promoting Brews
Work Out and Still Enjoy Having a Cold One with Lean Machine Ale
If you’re trying to cut down on the amount of beer you drink and get into shape, Lean Machine Ale is a great way to ease your way off your favorite brew and live a healthier lifestyle. This... [More]
Collaborative Sports Beers - Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
SCORE: 2.3
Untested 596 Clicks Pub: Mar 23, 15
Collaborative Sports Beers
Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
Since beer and sports naturally make a good team, Widmer Brothers partnered with the Portland Timbers to make its Hefeweizen the official craft beer for the team. The co-branding effort between the... [More]
Charitable Athlete Ales - Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate
SCORE: 1.9
Untested 283 Clicks Pub: Mar 3, 15
Charitable Athlete Ales
Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate
Big Moose beer is a new project by Jeff Smith, a former Cardiff Devils hockey player whose two passions can be described as doing charity work and enjoying libations with friends. Giving back while... [More]
Fencing Beer Branding - Saber Beer Uses Sport to Promote its Brew
SCORE: 1.6
Untested 807 Clicks Pub: May 24, 14
Fencing Beer Branding
Saber Beer Uses Sport to Promote its Brew
Saber Beer has turned to the sport of fencing to promote its latest brew. Working with Sara Gonzalez, the company went with a minimalist look for its packaging, but chose to throw some athletics on... [More]