The new NASA sports drink, called â€œThe Right Stuff,â€ promises to provide serious hydration, greater endurance and superior performance. The plan is to launch the electrolyte filled drink this June.
It sure beats drinking recycled pee!
Implications - The marketplace is heavily infiltrated with competing products that all make similar claims, rendering it difficult for consumers to make a purchase decision. Products that have rare qualities and have never been seen before are likely to be more desirable to confused consumers. Industries should aim to manufacture unique products that are one-of-a-kind to compete with similar brands.