Diana Goldberg designed the packaging for Posen Beer, taking inspiration from her family, especially her great great Aunt Martha.
Growing up in the United States, her family worked as artists and in construction, but Martha in particular worked at a rodeo "called Miller Brothers 101 Ranch which was the birth of the Wild West Show," according to Goldberg. To symbolize this history with Posen Beer, Goldberg made a label that features a bull right in the center, with what looks like beams of light coming out of the animals head. Surrounding the bull are ropes, which contributes to this rodeo-like look. The color scheme is quite neutral, with a dark red, yellow and green symbolizing the different types of beer.
Stats for Ranch-Inspired Beer Branding
Trending: Older & Mild
Research: 1,581 clicks in 107 w
Interest: 1.7 minutes
Concept: Diana Goldberg
Related: 77 examples / 59 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: vibrant hipster beer branding, cultural heritage beer branding, and quirkily bearded brew branding.
Ranch-Inspired Beer Branding
More Stats +/-
Cultural Heritage Beer Branding
Vibrant Hipster Beer Branding
Quirkily Bearded Brew Branding
Hipster Brewery Rebranding
Mystical Creature Beer Branding