Nordlands Receives a Makeover from Strømme Throndsen Design

By: Jamie Danielle Munro - Published: • References: stdesign.no & lovelypackage
Nordlands is part of the Carlsberg brand of beer, and has been around since the 19th century. However, since this alcohol has been around for such an extended period of time, the packaging had become quite outdated. Strømme Throndsen Design was hired to fix this roadblock, and the team managed to achieve this goal in a very subtle manner.

Much of the original design remains, but the contrast for the boat centered on the can and the package has been increased to help it pop more. The lettering has also been redrawn to give it a modern look. Overall the changes are very small with this branding design, but sometimes that's all one needs to keep a sense of authenticity, while connecting with a contemporary audience. Stats for Modernized Heritage Beer Branding Trending: This Year & Mild
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Concept: Nordlands
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: quirkily bearded brew branding, plastic pint-like packaging, and lab-inspired beer branding.