Joey Bada$$ Played Muse for KITH and BAPE's Seasonal Apparel Series

By: Riley von Niessen - Sep 19, 2016
References: kithnyc & highsnobiety
Jo-Vaughn Virginie Scott, better known as the Brooklyn-based rapper Joey Bada$$, worked with KITH and A Bathing Ape for a short editorial that shows off some of the latest seasonal apparel from the two brands.

Throughout the shots, Joey Bada$$ poses in the branded streetwear against a chain link fence and alongside a BMX bike, speaking to the laid-back vibe that the apparel gives off. The colorways on the seasonal apparel are pretty simple, with black and white being the main theme.

Certain pieces stray from this however, making use of the camouflage graphics that are seen regularly in the offerings from BAPE. In employing Joey Bada$$ as its muse, the editorial for KITH and BAPE's latest line appeals most prominently to a demographic of Millennial and Generation Z males.