Babylon LA Taps GUESS USA on a New Collection of Apparel
Babylon LA works together with GUESS USA on a new set of apparel designed for the summer season that is set to drop on the annual LOT 5 pop-up. The pieces are a perfect fusion of the two contributing brands, melting together the logos for a sleek look.
The fabrication is notable designed by Gilles de Brock, a ceramic tile maker based in Amsterdam and celebrates both of their heritage, which happens to be rooted in Southern California. The collection is made up of 21 pieces in total with bright color palettes in a psychedelic theme decorating a range of button up shirts, tees, denim pants, crewneck sweaters, accessories, shorts, and more. All of this boasts a skate infused theme for a retro and sporty touch.
Image Credit: GUESS USA, Babylon
The fabrication is notable designed by Gilles de Brock, a ceramic tile maker based in Amsterdam and celebrates both of their heritage, which happens to be rooted in Southern California. The collection is made up of 21 pieces in total with bright color palettes in a psychedelic theme decorating a range of button up shirts, tees, denim pants, crewneck sweaters, accessories, shorts, and more. All of this boasts a skate infused theme for a retro and sporty touch.
Image Credit: GUESS USA, Babylon
Trend Themes
1. Skate Culture-themed Apparel - The fusion of skate culture with fashion brands is a disruptive innovation opportunity for apparel companies.
2. Psychedelic and Bright Color Palettes - Incorporating bright and psychedelic colors in fashion collections is a trend that is gaining popularity, creating a disruptive innovation opportunity for textile and dyeing industries.
3. Collaborations Among Fashion Brands - The collaboration of two brands with different heritages to create a unique collection is a disruptive innovation opportunity for fashion industries to target new markets.
Industry Implications
1. Apparel Manufacturing - The incorporation of a skate culture theme in apparel manufacturing is a disruptive innovation opportunity for companies targeting the youth market.
2. Textile Manufacturing - Developing new textile materials with bright and psychedelic colors is a disruptive innovation opportunity for textile manufacturing companies seeking to cater to the fashion industry's changing tastes.
3. Fashion Marketing - Collaborations among prominent fashion brands with different heritages create an opportunity for fashion marketing companies to develop creative promotional campaigns and target markets with a unique selling proposition.
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