Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi

By: Laura McQuarrie - Mar 5, 2015
References: blog.getturnstyle & marketingmag
In partnership with Turnstyle Solutions, Subway is now offering a pretty sweet mobile loyalty deal to people who visit its restaurants: get a free six-inch sub sandwich when you connect to Subway's complimentary Wi-Fi network.

Turnstyle Solutions offers a range of solutions to help business monetize Wi-Fi networks. With Subway, the system works like this: after connecting to a Wi-Fi network for the first time, customers get a push notification with a coupon for a free sandwich. What's even better is that rather than being a one-time thing, customers can opt-in to receive additional rewards with future visits.

While consumers will love taking advantage of free Internet access and meals, Subway is able to collect demographic information and reach out to customers with this unusual loyalty program.