Newsworthy Viral

Traditional media agencies partner with social apps to engage consumers

Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.
SCORE: 4.5
Mild Top 4 Examples: 4,593 Total Clicks Apr 14 - Jun 15
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Consumer Insight Topics: TechMobileMarketingSocial Media
Digital Conversion News Apps - The Peekster App Converts Paper News to Digital News
SCORE: 5.9
Warm 1,278 Clicks Pub: Apr 16, 14
Digital Conversion News Apps
The Peekster App Converts Paper News to Digital News
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Viral News Services - Snapchat and Vice Team Up in a New Business Experiment
SCORE: 5.1
Mild 2,739 Clicks Pub: Jan 27, 15
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
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News Streaming Platforms - The Watchup Apps Brings Curated Television Reporting to Smartphones
SCORE: 3
Mild 172 Clicks Pub: Jun 25, 15
News Streaming Platforms
The Watchup Apps Brings Curated Television Reporting to Smartphones
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Curated App News Channels - The Buzzfeed x WeChat Partnership Sees News Content Added to the Service
SCORE: 2.8
Untested 404 Clicks Pub: May 22, 15
Curated App News Channels
The Buzzfeed x WeChat Partnership Sees News Content Added to the Service
BuzzFeed and popular Tencent-backed app WeChat recently announced a partnership that will see the Internet news brand create content for the VoIP platform. As noted by TechCrunch, BuzzFeed’s... [More]