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Slasher Candy Ads

This Kit Kat Halloween Ad Pays Homage to Classic Slasher Films

— October 26, 2016 — Pop Culture
The new Kit Kat Halloween ad pays homage to classic slasher film like 'Halloween' and 'Friday the 13th' by having a masked man chase after a screaming girl through the woods with a chainsaw. While it adheres to classic aspects of the horror movie tropes, it has a surprise twist at the end.

The heroine in a last ditch effort to save herself from the masked maniac, offers a Kit Kat bar. The chocolate bar appeases the killer enough to take a break from murdering people and instead he cuts down a tree and transforms it into a bench for them to share the Kit Kat on.

The Kit Kat Halloween ad was made in collaboration with Comedy Central. The goal of the ad was to "have fun with the idea of taking a break" and "to be fun, unexpected, irreverent."
Trend Themes
1. Halloween-themed Ads - Disruptive innovation opportunity: Create Halloween-themed ads that playfully incorporate elements from classic horror films to make a memorable impact.
2. Unexpected Marketing Twists - Disruptive innovation opportunity: Surprise consumers with unexpected twists in advertisements that subvert common expectations and create a memorable brand experience.
3. Collaborations in Advertising - Disruptive innovation opportunity: Foster collaborations between brands and media platforms to create unique and engaging advertisements that resonate with a wider audience.
Industry Implications
1. Candy Industry - Disruptive innovation opportunity: Introduce Halloween-themed candies that evoke nostalgia for classic horror films, creating a unique selling point in the competitive candy market.
2. Film Industry - Disruptive innovation opportunity: Develop partnerships between film studios and brands to create innovative cross-promotions that enhance the overall movie-watching experience and drive audience engagement.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Embrace unexpected and unconventional approaches in advertising campaigns to captivate consumers and stand out in a saturated market.
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