Customized Sentiment

Brands evoke emotional responses with personalized stunts

Implications - In executing heartfelt campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer.
SCORE: 5.3
Mild Top 4 Examples: 2,661 Total Clicks Jul 14 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Compassionate Bank Campaigns - TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
SCORE: 6.4
Warm 1,743 Clicks Pub: Jul 25, 14
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
TD Bank launched a compassionate bank campaign through the use of its existing ATMs. Rebranded as ‘Automated Thanking Machines,’ the ATMs were re-programmed so that a kind voice spoke to... [More]
Heartwarming Holiday Campaigns - MasterCard Surprised Calgary Charities With Holiday Toy Donations
SCORE: 5.6
Warm 366 Clicks Pub: Dec 16, 14
Heartwarming Holiday Campaigns
MasterCard Surprised Calgary Charities With Holiday Toy Donations
The holidays are a time when many large corporations embrace the ethos of corporate social responsibility, and MasterCard’s Holiday Surprise 2014 is a great example. The American payments and... [More]
Customized Profile Picture Upgrades - The #PimpMyProfile Coors Campaign Upgraded User Photos
SCORE: 4.6
Untested 162 Clicks Pub: Jul 30, 15
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
The dynamic #PimpMyProfile Coors Light campaign provided consumers engaging with the brand on Twitter the chance to have their profile pictures taken to the next level. Individuals were asked to... [More]
Personalized Inflight Magazines - TAM Airlines Created Customized Reading Material for Travelers
SCORE: 3.5
Untested 390 Clicks Pub: Jun 9, 15
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized ‘... [More]