Titled 'Ours vs. Theirs,' this Pottery Barn commercial dissects two sofas in an attempt to prove which one boasts a longer life span. Highlighting the brand's quality-focused couch collection, the ad educates consumers about Pottery Barn's use of durable hardwood frames that are kiln-dried along with its higher grade fabric choices that rival those of its competitors.
In addition to spotlighting a myriad of important features like high quality and washable fabrics, sturdy frames and comfortable padding inserts, this Pottery Barn commercial also spotlights why these particular features should matter to someone purchasing furniture for their home.
The educational ad uses an honest and candid communication tactic to reach consumers and builds trust by being completely transparent about how its most popular product range is constructed.
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