TAM Airlines Created Customized Reading Material for Travelers

By: Laura McQuarrie - Jun 9, 2015
References: tam.br & creativeguerrillamarketing
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized 'Ownboard Magazines.'

In order to make sure that the content on the inside of the magazine was as interesting as it could possibly be for each traveler, the airline implemented Facebook Connect during the purchasing process. With this Facebook tool at its fingertips, the airline was able to pull specific photos and relevant data about the user.

Upon boarding the flight, passengers found magazines with their own faces on their seats. As well as adoring being turned into cover models, since all of the articles inside were tailored to a traveler's likes, many reported taking home the magazine as a keepsake.