Air New Zealand Embraces Its Surfing Culture for Passengers

By: Meghan Young - May 15, 2015
References: airnz.co.nz & designtaxi
The Air New Zealand in-flight safety video has been revamped in a fun and exciting way. While Air France embraced its Parisian stereotype in all the right ways for its glamorous take on the mandatory video, this airline decided to hone in on its strong surfing culture. Taking these crucial instructions out of the airplane cabin, the in-flight safety video is refreshing and informative.

Not only that, but the Air New Zealand in-flight safety video also stars big wave surfer Alana Blanchard and 2014 ASP World Tour champion Gabriel Medina in addition to two flight attendants. Adventurously entertaining, this new take on in-flight safety videos shows that there are ways to engage with consumers that are very memorable. Not to mention that it might inspire some people to surf when there.