Razorfish and Adobe Created a Digital Concept Store of the Future
Laura McQuarrie — May 16, 2016 — Business
References: youtube & retail-innovation
Razorfish and Adobe recently collaborated to form an innovative personalized shopping retail concept called 'RazorShop.'
This high-tech system that powers the store makes use of in-store BLE beacons, RFID-enabled products and a series of connected displays that make the most of services by Adobe. From the perspective of a consumer, a shopper is able to enter the store, approach signage and see content that's been hyper-targeted to their interests.
A sales associate is able to access insights such as a shopper's engagement store, most desired items and motivation for shopping. Via a tablet, an associate is able to enter a "co-shopping" mode, which makes it possible to browse a selection of products that will be highly tailored to a consumer's likes and dislikes. This platform is seamlessly carried to online and app experiences.
This high-tech system that powers the store makes use of in-store BLE beacons, RFID-enabled products and a series of connected displays that make the most of services by Adobe. From the perspective of a consumer, a shopper is able to enter the store, approach signage and see content that's been hyper-targeted to their interests.
A sales associate is able to access insights such as a shopper's engagement store, most desired items and motivation for shopping. Via a tablet, an associate is able to enter a "co-shopping" mode, which makes it possible to browse a selection of products that will be highly tailored to a consumer's likes and dislikes. This platform is seamlessly carried to online and app experiences.
Trend Themes
1. Personalized Shopping - The rise of personalized shopping experiences that use technology to customize products and offerings to individual consumers.
2. In-store Technology - The integration of BLE beacons and RFID-enabled products with connected displays to deliver a more customized in-store shopping experience.
3. Connected Commerce - Closing the gap between online and in-store experiences through seamless integration of personalized shopping experiences across digital channels.
Industry Implications
1. Retail - Retailers can use personalized shopping experiences to better engage and retain customers, as well as gather data for future marketing and product development.
2. Technology - Companies that develop and integrate in-store technologies like beacons and RFID can help brick-and-mortar stores deliver more personalized experiences to customers.
3. Marketing - Marketing firms that specialize in delivering targeted and personalized content can help retailers develop and execute personalized shopping strategies across online and offline channels.
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