Razorfish and Adobe Created a Digital Concept Store of the Future

By: Laura McQuarrie - May 16, 2016
References: youtube & retail-innovation
Razorfish and Adobe recently collaborated to form an innovative personalized shopping retail concept called 'RazorShop.'

This high-tech system that powers the store makes use of in-store BLE beacons, RFID-enabled products and a series of connected displays that make the most of services by Adobe. From the perspective of a consumer, a shopper is able to enter the store, approach signage and see content that's been hyper-targeted to their interests.

A sales associate is able to access insights such as a shopper's engagement store, most desired items and motivation for shopping. Via a tablet, an associate is able to enter a "co-shopping" mode, which makes it possible to browse a selection of products that will be highly tailored to a consumer's likes and dislikes. This platform is seamlessly carried to online and app experiences.