This IKEA Home Tour Video Features a Comprehensive Makeover

By: Rahul Kalvapalle - Jul 11, 2016
References: youtube
This IKEA Home Tour YouTube commercial is designed to introduce the latest and greatest IKEA products to viewers, while also inspiring them into remodeling and rejuvenating different spaces in their house.

The video introduces viewers to a graphic designer called Wade who works in an utterly uninspiring basement home office that has a poorly planned layout and very little charm. Members of the IKEA Home Tour Squad then visit the space and come up with a variety of furniture and decor solutions designed to spruce up the space and increase Wade's productivity and satisfaction levels in his home office.

This IKEA Home Tour video takes a more relatable approach than traditional ads, as it aims to show viewers that anyone and everyone can benefit from redesigning their home spaces using IKEA products.